Sometimes people who run e-Commerce sites often feel like if they blog, their posts end up sounding promotional. Sometimes, they may be, but with a little creativity, an e-commerce website owner can pull together a well-rounded blog. There’s a lot that can be written about, but sometimes it’s hard to think about it, especially if writing isn’t really one of your talents.
In this part of the Ultimate List of Blog Ideas series, I’ll be sharing some blog ideas for e-Commerce websites.
From many of these blog ideas for e-Commerce websites, you should be able to generate countless more blog posts.
Blog Ideas for e-Commerce Websites
- Product feature
- Roundup of news surrounding the niche that the products are in
- Video how to or tutorial on how to use a product
- Feature on how a customer is using product in a unique way
- Comparison of products on site versus similar products on other websites
- Interview with experts and their experience with the product(s)
- Social media case study of how a specific campaign for a product turned out
- Specials for holidays
- Product review
- Question and Answer feature (ask customers to ask you questions)
- Upcoming news
- Upcoming products
- Showcase social network handles
- Giveaway
- Promote newsletter list
- Talk a little about your company
- Talk about your company’s values
- Talk about your company’s policies and methods
- Introduce members of your company
- Feature on industry trends
Feel free to make more suggestions in the comments below. I definitely don’t mind adding to this list if you have some good ones. I hope these ideas help!
If you run an e-shop, and have published some unique posts, tell us about it below, and tell us how did your audience responded to these articles. Feel free to also share any tips as I’m certain other e-commerce website owners will appreciate them.
Hi Nile, this post came at a good time for me – I’ve been wondering about what types of things to write about, on an ecommerce blog. I really don’t like those blogs where all they talk about is the features and benefits of the product. You have some great ideas here – I can’t think of anything more to add right now.
Hello Nile, Interesting article, I love all these suggestions! Are you doing a Ultimate List of Blog Ideas series? Great Share.. Chery :))
Hi Nile, These are really important tips in order to run an E-commerce site.
On top of these tips, I suggest these 2 tips..
1 – Have to update prices periodically..
2 – Provide promotions and coupons as much as you can..
Thanks for shared this useful article with all.
Hi Nile, a good list. Upcoming products is great for building buzz and generating pre-sales. Trends are a great way to position yourself as an authority, and combined they do awesome things for your blog.
This is a great list. I use several items on this list as I work to promote sales 😀
Some of those ideas work well for those of us who do not run e-commerce sites.
Nile, Once again you have offered some fantastic tips for writing blog content for e-commerce sites! I agree that you need to do more than just promotional posts. By mixing it up you add more value to the people who visit your site and make it a much better experience for them along with providing useful information. Thanks for the great list of suggestions!
Nile i teally like the idea of a product feature, especially if you can get a video to be a part of the blog post. I think most people are visual when coming to purchasing online and like to see some handle the product before hand to get a feel for it over some pictures that are clean and perfect.
Hi Nile, Thank you for this awesome list, it is really helpful.
I think If you run an e-commerce shop, you don’t necessarily have to feel limited only to your products and your company.
If you sell food stuff, you can always blog about your favorite recipes. or If you sell funny t-shirts, you can link to jokes and cartoons you enjoyed this week that can be printed on the t-shirts. or If you sell your own art, you can discuss your favorite paintings.
Endless choices of related topics that we can blog about, whatever helps driving new audience to the website.
Nice Post mate, i agree with you that e-commerce is one of the fastest growing websites. It takes a lot of time and knowledge to be successful in e-commerce websites.
Hi Nile,
This came just in time for me. I’m starting sort of an e-commerce site, opening this Monday. It will be based on affiliates and new products coming to the market. The style is doing Google+ Hangouts with product creators. The videos will only be 15 minutes long so they can see the person behind the product. Then the last 5 minutes of the interview is a pitch to the product.
I do think that having things connected with G+ and Youtube is a good way to spread some noise around, but carefully and not spammy.
That’s why I like to focus on the person, rather that the product at first. I don’t know how this is going to work out, but it can’t hurt to try.
The best take away here is Giveaways! I do need to implement that one.
Thanks!
-Donna
WOW!
I read this article twice. Just to understand the mindset of a eCommerce promotional blog. It would be idea if those who are in that business. Shared their personal experience on enrichment of the products or services they used. This is a ongoing area which no one would find boring. This is just sharing one’s own experience and not pitching stuff.
Great suggestions.
Nile, By and by you have offered some phenomenal tips for composing online journal substance for e-trade locales! I concur that you have to accomplish more than just limited time posts. By blending it up you increase the value of the individuals who visit your site and improve it a much experience for them alongside giving valuable data. Much obliged for the colossal rundown of recommendations!
Nile,
Very useful suggestions. Many ecommerce sites are boring and quite self-serving. It’s all about “me” or “my product” rather than providing case studies, interviews, product reviews, introducing members of the company. In other words, what is missing is the human touch, the story, and helping the audience to connect. When a site appears to just be selling, without letting me know what’s in it for me, I just click away.
Warmly,
Dr. Erica
It’s amazing how many resources you have here! Definitely a hugely shareable article for everyone into #ecommerce and #entrepreneurship. Thanks for the great read Nil.
All of your tips are really helpful. I will try to apply those on my next work. Thanks for your nice article.
Hi Nile,
This came just for me, i want start my e-commerce website for our business, thanks for sharing
Nile,
Very useful suggestions. Many e-commerce sites are interesting and quite self-serving. It’s all about “me”
This list made me look great in my advertising meeting for my company yesterday.
Thanks for your nice tips, and if you use theme e-commerce for website, it’s great
Hello Nile,
Great Share! Formulating a marketing strategy for your ecommerce website is one of the most important things you can do for your business. You need to post a blog on a consistent basis or else you’ll lose visitors and potential customers.
With a blog attached to your Ecommerce store, you can easily provide information about your site, industry news or whatever else you want to share.
Excellent blog…thanks for sharing such things…its very interesting…i’m searching for this information from long time…keep doing such topics more
thanks Nile!
Your list is more than enough to spark a ton creative
content generating ideas!
In fact, as your research the various long tail keywords for
the different ideas, you ca come up with ideas for not only
some extremely helpful blog posts, but how to videos and some
extremely helpful podcasts as well!
Thanks!