Website reviews are not like reviews you do on Yelp or in some newspaper column. A website review is an in-depth audit, and involves pouring over the website’s design, its content, the stats, and the strategies that the website owner is currently using to promote their site. A website review is important because it allows the website owner to see what they have missed while optimizing their website.
As a website owner, you probably are always changing something up on your website. It might be due to wanting to change out images or content and display it to attract people to do something on your site. That something might be a call to action like:
- Commenting on a post
- Sharing a post on social network sites
- Filling out a form
- Subscribing to newsletters
- Buying a product
Why A Website Review is Important
For some, you may be savvy and have in-depth knowledge with On Page SEO, Local SEO, and other methods to optimize your site for search engines. The problem is that sometimes when you are close to a project, you need a second opinion. Website reviews from other reputable search engine optimization professionals can help.
The website reviewer often looks into the following when assessing your website:
- The design and load of your website. This can involve the actual markup (code) of the site, the graphics (for the structure of the site, not the content), the scripts used, stylesheets used, and more.
- The website stats of your website. Usually, some of the basic tools used to gather data and make an assessment are Google Analytics, any heatmap software, keyword density checkers, backlinker checkers, software to compare your site against your competition, and much more.
- The content of your website. This usually includes graphics used and placed in pages or articles, placement of subscription forms, advertisements, products, A/B testing, and more.
- Your current social media marketing or any type of marketing for your website. This area is something that is not always looked in, but because of social search, it really is important to include looking into how to make your social networking bring in a better return on investment.
While the review, or in some cases, it is called a website audit, will have all the answers you need to improve your site, it doesn’t mean that the reviewer will do those proposed fixes. It is a way to assess your site for a fresh perspective, and let you decide what course you want to take to correcting your issues.
Picking the right website reviewer is crucial. The reviewer needs to demonstrate a successful website. If you hire someone who doesn’t have proof on their own website, then they really need to be avoided. There are a lot of people that claim that they are experts in search engine optimization, but they are often doing it wrong or over-optimizating SEO. Website reviewers should not claim their are experts, and they should not be guaranteeing first page results or promising that you will become rich.
Website reviews are not cheap. For bootstrap websites or businesses, it might be a stretch to afford. They can cost as little as $300 or $400 or $800, and go into a couple thousand depending on how much work is offered. This is usually to cover the time spent and the knowledge used to put together a solution for each individual site. This is not a shortcut process.
How often do you change parts of your website or your social media marketing strategy? What tools do you like to use when analyzing your website? Have you had your website reviewed?
Yes, these sort of reviews sort of set you improving your past records, and analyze what things brought in more traffic, or even more conversions. One should do that, but sometimes it is not that feasible specially when your niche doesn’t allow you.
Hi Myles! I don’t understand how someone’s niche might not allow you to have a website review. You can have them done on just about any website out there that is wanting to improve their site conversion, and search and social search presence.
Thanks for this information .. Very Useful!
wow. very nice and organized article. Thanks for sharing your thoughts Nile.
Here I found lots of things which i didn’t know.
very helpful.
hi thanks for this article It is a way to assess your site for a fresh perspective, and let you decide what course you want to take to correcting your issues.
I am gonna use it to review my website and will use like a guide while helping my clients. Thanks a ton for sharing this, really appreciated.
yes website review is an important thing now a days visitor just put their link. their purpose is to promote only their site. Any way your blog is awesome and this article is Good Content. thanks for sharing your experience dear.
Thanks for this information! It is great.
This is a great post, thanks for sharing it with us! You’ve got some very strong ideas
Hello Nile,
Website Review is very important to know your critics i.e. where you are good and where you are bad which could be known easily to you only by doing Website Review.
Regards
Siddhartha SInha
You are right “Nile” website review is very important thing when you are going to start an online business and you have lots of competitors. Especially website’s speed, registration form, content, commenting form and order form (if you have ecommerce website). Every webmaster should keep an eye on these things to make his/her website perfect, user-friendly as well as search engine friendly.
Website review is very important to make sure there is a good conversion rate on our blog. Each and every point you mentioned is necessary for a new site.
Hey Nile,
This is the answer to one of those things in the back of my mind. My Blog has been up for three years now and I know there are many changes I want to make. I have often considered what the heck to do about it.
You have answered that nagging question in the back of my mind. Of course, I wouldn’t trust just any old Joe. But knowing you and your reputation, you are dam good at what you do. I clicked the link of your “website review” and you will be hearing from me once I get settled in my new place.
Thanks for showing the importance of reviewing my site. I know it must be stale by now.
-Donna
Hi Donna! I’ve been doing this for years and after doing it for free for some time, it just made sense to start doing these in order to help all aspects of a person’s website. It takes a lot of effort to get places with your website.
When you are ready, I’ll be here. 🙂
Nile
Frankly, I commented through my 2nd blog, online store blog. Can you give some tips for this kind of blog onnline store. Blog online store will live with how many visitors and how much traksaksi happen. But if the online store blog very empty of visitors, a small possibility that the transaction occurred. Thank you also to all of your tips.
i think it supposed to be a big website first to get review, not a blogspot like mine 🙂
but this is a good post Nile, thanks for sharing.
You are indeed correct. Google Blogger is a bit limiting and usually businesses with custom sites would benefit from the review.
I review my and other different websites on daily basis to compare seo and to find places to work places to work more on my web seo. But, usually many of online free tools show big variations..
I found a ton of reviewers on fiverr and each one had something different to say. I said to myself..what a mess I’ll just do what i’m doing because I’m going to do it anyway. lol – Scott Craighead
If you are using people on Fiverr for a website review, you are wasting your time. Yes, you might spend $5, but really, you aren’t getting anything done. The type of reviews I am talking about take more time and effort, and actually do make a difference.
Its fine if you are boostrapping, but invest in something that works.
Its true that review of any website it really important for its reputation. If visitors are leaving good review then your business is in good condition and good future. If you have bad review then your future is not good.
hi ,
What a great ideas ,
It is very good job my friend .
thank you for posting .
First to say you thanks for sharing this nice article. A website is like a product. If a product give better result then we give positive review for it and it’s sell incrased and it’s happen in website a positive review is very important for a website. And negtive review also teach something for make better for our website. So review is better idea for a website.
Nice Nile. You have got very strong points here. Thanks for sharing.
Yes,I am totally agreed with you.Website should have at least 1 review.
You have listed right reason’s to get your website reviewed!
Keep up the good work 🙂
Hey Nile, THanks for the post and information. I reviewed my niche recently as my traffic getting reduced. But, I couldn’t find any reasons for this. Do you have any suggestions for this. I hope you will write about it. Thanks in advance.
Website review is very effective way, by which we can analyze our website status like about visitors, on page seo optimization and various other by help of these steps we can remove some week points which is helping websites visibility..thanks for cool tips hope this will proving helpful for me..
Regards
John Crooks
Really informative. Totally agreed with you.
Design, loading time and content are the three major part of a website. These three contribute a major role while reviewing a website.
Thanks for the review.