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You are here: Home » SEO » What are the Benefits of a High Speed Optimized Website?

What are the Benefits of a High Speed Optimized Website?

By Nile Flores 37 Comments


I’ve read a lot of articles on what are the benefits of a high speed optimized site, and some people really stretch their lists out. I’m going to keep it a bit simple here and explain why you should have a speedier site, how to tell if your site is fast, and maybe a few tips toward speeding up your website.

In a way, this post was inspired by my post called Dear Newbie Bloggers: When Money is on your Mind, Have Patience, where I addressed a huge issue of balancing making money versus user experience. A lot of bloggers choose to join ad networks that often slow down their site, and sometimes ruin their search results because of the lure of ad networks promising better payout. The tracking codes are extremely bulky, and even optimizing with cache plugins and other methods, are rendered useless.

So, in a way, this is a companion piece to explain the importance of a faster website for your visitors.

What are the benefits of a high speed optimized website?

The benefits of an high speed optimized website all boil down to:

  • Better User experience
  • Better website conversions
  • Good for your web hosting
  • Good for Google

Better User experienced

A fast site means better user experience for your visitors on any device (mobile, tablet, desktop.) Unfortunately, people are impatient. So, if your site is slow, a lot of people may not stay to wait for a page to load.

Better website conversions

People are more apt to do something on your site if they don’t need to wait much for it to load. The act of someone doing something on your website, whether it’s buying something, subscribing to your newsletter, sharing your articles, filling out a form, or leaving a comment, all fall under website conversion. This should be an end goal for your website, and if people are leaving your site because it’s slow, then you’re pretty much missing out on a potential return on investment.

Good for your web hosting

Having a speedy site is great use of your web hosting resources. A cached site saves bandwidth, as your web host server is delivering a saved copy of your site, rather than freshly calling all the code from the database and files on each visit.

Good for Google

A blazing fast site is good for Google? Heck yeah it is! Google rank actually includes the speed of site. You can fiddle with all the possible ways to optimize your site, and test it, but how fast your site loads up for your visitors is an extremely important factor.

Google may have a lot of tools, but in the end, it’s actual humans that have to visit and either suffer on your site, or have a fast, fantastic experience. Google is designed to offer a better ranking for people who are delivering websites for humans, rather than playing some SEO-game that won’t attract people to click on their search result.

Now that you know what the benefits are?

How do you speed up your website?

When people ask my how I speed up my site, I direct them to a Slideshare presentation I made, called Introduction to Optimizing WordPress for Site Speed.

Introduction to Optimizing WordPress for Website Speed from Nile Flores

A lot of it is choosing a good host, a great lean theme, a solid plugin stack, and using a cache plugin, and a plugin that shuts off plugin scripts page by page so there’s no extra load time.

You’re also welcome to ask me on my plugin stack, in the comments below.

For my theme, I use the StudioPress Genesis Framework (I use a child theme that I added further customizations to.) I have for years, and it’s the only theme I use for my clients. As for the cache plugin, I use WP Rocket. Both are premium paid items, and to be fully transparent, are my affiliate links in case you want to use them.

If you don’t know how to optimize your site, or have tried, and still have trouble, you can hire me. I have a WordPress speedup service that is like $150.

Have you optimized your site so it’s faster? How did you do that?


Filed Under: SEO Tagged With: fast site, optimize, optimize speed, site speed, website optimization, website speed

About Nile Flores

Nile is a 42-year old female from the greater St. Louis (Southern Illinois side) area. Nile is a mother of 1 son. She is also a web designer and developer, a graphic designer, and a public speaker, who exclusively designs and develops using WordPress. She also blogs at GoDaddy's Blog, Verpex Hosting's blog and her very personal sites, Pixelled and Nail Polish Happy.




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Reader Interactions

Comments

  1. Christian Steinsworth says

    January 19, 2021 at 4:55 am

    Cache plugin is so important – any time I forget to reactivate my caching plugin after any testing, it’s crazy to see how much it changes the page load speed! Appreciate all the reminders here.

    Reply
  2. Anoop Gupta says

    January 22, 2021 at 9:24 am

    Hi Nile,

    Again, an interesting post. Optimizing and speeding up a website is not that easy, it requires a lot of experience and skills as well. The fast loading speed of the website is always good for users. Google also valued it and it helps to boost Keyword ranking. I used the WP Rocket premium plugin too for my blog but I always use this cache plugin with the help of a web developer to optimize my blog. Also, I recommend your service. It’s worth using it.
    Thank you.

    Thanks & Regards,
    Anoop Gupta

    Reply
  3. Knight Alexander says

    January 30, 2021 at 4:55 am

    A high-speed optimized website always has a better experience for the users. It’s good for google ranking and many more things

    Reply
  4. Tom says

    February 2, 2021 at 9:33 am

    Thank you!
    I will try your suggestion!
    Hope it good for my site.

    Reply
  5. Amber Myers says

    February 2, 2021 at 4:06 pm

    I will keep this in mind. I do want to have a faster website for sure.

    Reply
  6. Tasheena says

    February 3, 2021 at 12:31 am

    This post is really informative. Thanks for sharing this information.

    Reply
  7. Nikki Wayne says

    February 3, 2021 at 6:23 am

    I agree to all these. Faster website is a must. I’ll keep these in mind.

    Reply
  8. Gervin Khan says

    February 3, 2021 at 10:56 am

    Wow, learn a lot from this. The cache plugin is so important in speeding and optimizing your website. Thanks a lot.

    Reply
  9. Janeane M Davis says

    February 3, 2021 at 1:15 pm

    If a website is too slow, it turns off customers and may cost a business sales. This service you offer seems like something that will be beneficial to many businesses.

    Reply
  10. Sarah Bailey says

    February 3, 2021 at 3:41 pm

    This is a really important post, making sure your website is speedy and easy to navigate is going to help you keep people coming back!

    Reply
  11. Beth says

    February 3, 2021 at 4:27 pm

    It seems like faster is better when it comes to websites!

    Reply
  12. Catalina says

    February 3, 2021 at 5:54 pm

    Yes, it’s so true. A good website is everything! I’ve learned so many useful things from this post!

    Reply
  13. Ciara says

    February 3, 2021 at 5:57 pm

    This is awesome ! I have been trying to speed up my site so I’ll keep these in mind

    Reply
  14. Sara lafountain says

    February 3, 2021 at 6:27 pm

    Great post! I really need to get a high speed optimized website for my blog. It runs way too slowly.

    Reply
  15. Marysa says

    February 3, 2021 at 9:05 pm

    This is definitely something important to consider when it comes to optimizing your website. I notice a lot of websites with issues and it can be frustrating.

    Reply
  16. Priyanka Singh says

    February 4, 2021 at 12:35 am

    Hello Nile,

    Thank you so much for the awesome content that you have provided us.

    You have put a lot of efforts to provide the benefits of a high-speed optimized website. The article is really helpful for bloggers like us.

    Thank you for this amazing article. I hope you will continue to write such good articles as well.

    Reply
  17. Mama Maggie's Kitchen says

    February 4, 2021 at 12:45 am

    Wow! This is such a great post with a handful of information that we could actually use. Thanks for sharing.

    Reply
  18. rika says

    February 8, 2021 at 12:47 am

    I agree with you, a fast site makes visitors happy. I tend to close the window if the page doesn’t fully load within 3 seconds.

    Reply
  19. Godswill Iboi says

    February 12, 2021 at 3:21 am

    Good article, a website had to load fast to keep users in your site.
    Slow websites leads to high bounce rate and turn off customers which isn’t good for business.
    As for caching my website, I used W3 Total cache pluggin.
    Some times I also reduce the sizes of images I upload to my website using reduce images sizes dot com.
    Nice blog post, thanks

    Reply
  20. Ben Kuhr says

    March 1, 2021 at 12:53 am

    To be honest I take speed optimized pretty seriously. Its from my own experience, if Im surfing the web an encounter a website that takes too much time to load, I will close it ASAP without doubt.

    Reply
  21. John says

    March 1, 2021 at 3:18 am

    There are only benefits and the guide is very good. Probably the only action that is missing is related to DNS optimization, for instance some of the largest domain registrars have the slowest DNS and this increase the time of first bytes sent.

    Reply
    • Nile Flores says

      March 2, 2021 at 7:45 am

      Hi John!

      This is more geared for beginners. DNS optimization is a bit more advanced for this particular article.

      Reply
  22. Matthews Natasha says

    March 3, 2021 at 5:29 am

    I take site optimization very seriously. It’s very important that the site load in no time. Great article

    Reply
  23. Janet Reese says

    March 4, 2021 at 4:14 am

    Yeah, it looks good when your site is user friendly and when your website have very good speed

    Reply
  24. Alex Jackson says

    March 7, 2021 at 12:02 pm

    We tried and employ a host of approaches to increase speed, cache plug-in, dedicated host, although we still suffer from too many plug-ins and a slightly bloated theme. I can attest, however, that the increase in traffic we’ve seen over the past two quarters coincides with speeding up our site. Thanks for the article–great overview.

    Reply
  25. Tarundeep Singh says

    June 5, 2021 at 8:07 am

    Hi Nile Flores,
    There are many useful plugins available on WordPress to optimize website speed. But it is also important, how can increase the speed of the website with useful strategies. In this article, important tricks have been told to increase the speed of the website.

    Thanks for giving us informative knowledge about to increase speeding website.

    Reply
  26. shaha says

    June 11, 2021 at 5:24 am

    it’s amazing information about website speed I take speed optimized pretty seriously. It’s from my own experience.

    Reply
  27. Stephanie Rodgers says

    June 14, 2021 at 2:52 am

    Thank you a lot {Nile}.:)

    This article is really impressive and it really helps in solving my doubts related to my Website optimization. 🙂

    Keep posting articles like this on your website.

    Reply
  28. Raunak Aahuja says

    June 29, 2021 at 1:36 am

    Nice post about website speed optimization. You discuss all the benefits very smartly. It’s true if your loading time of webpages is more then leads may move on so create your website with good loading speed.

    Reply
  29. Mark Menor says

    July 19, 2021 at 8:11 am

    Thanks for the great slideshare information! This is one of the most important things that I learned in SEO. The faster your site loads, the better it will rank on search engines and the lower the bounce rate.

    Reply
  30. Sameer Mohd says

    August 12, 2021 at 1:02 am

    You are right, the benefits of speed are many, it also increases the ranking, and the site loads quickly. Thanks for sharing your experience.

    Reply
  31. Kristine Watson says

    September 23, 2021 at 8:26 am

    I agree with your content, a fast website makes visitors happy. I tend to close the window if the page doesn’t fully load within 3 seconds. also, google ranks the site depends on site speed.

    Reply
  32. John Ravi says

    January 11, 2022 at 1:13 am

    Hi Nile,

    It was a great read! I think high-speed websites are better, and so does everyone else. However, some of the new clients we come across do not agree, and I have to give them a thorough speech and share several experiences to highlight the importance of better performance. I think you did a great job with this article and highlighted everything important. It was a great read, and this resource will help me a lot in convincing clients about the benefits of an optimized website.

    Reply
  33. John Ravi says

    February 2, 2022 at 12:35 am

    Hi Nile,

    What an amazing share! I have a website as well, and in the beginning, I did now know much about optimization. I suffered a lot of losses due to a slow website, and I am so glad that yous hared this article. Several friends of mine are thinking about setting up their websites, and this article will highlight the importance of speed. I am sure it will be a great resource for them and prevent them from sustaining losses from the beginning.

    Reply
  34. Erik Emanuelli says

    February 14, 2022 at 8:02 am

    If it’s good for the users, it’s good for SEO! 😉

    Reply
  35. Shalu Singh says

    August 17, 2022 at 2:18 am

    Hi Nile,
    Definitely, This post is valuable because loading speed is most important ranking factors mainly in SEO. It helps in better user experience and also good for google.

    Thanks for sharing this information its really help.

    Reply

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