A Nifty SEO Story

If you look up the term ‘#1 douchebag‘ in Google, you will find that Micah Baldwin (@micah on Twitter) holds that spot. This is because he asked people to link to him using that term as an anchor link. Some people would probably shake their head, but after hearing his presentation at WordCamp Chicago 2009, I did not think he was a douchebag. He is very funny and really does have a lot of knowledge in his field. A little extra tidbit about Micah is that he is the #FollowFriday founder. The original intention was allow people to list who they recommended and why… not the long lists that look like spammage.

Anyway, it was his ability to influence his followers into helping him achieve his goal. How did he do this… well, he put it all into the following points:

– became involved in several social media sites
– he was active on those social media sites
– he found content to share and shared it with others
– he remained true to himself

Now, his points are a bit different, but the points mentioned above reflect his own points.

Since hearing Micah’s story, I have been thinking of all the people thinking of their SEO ranking woes. Micah’s strategy is possible if you utilize the power of social SEO and well written and unique content.

Google is your friend but it also takes endearing others to want to share and engage with your content.

Try it. I encourage you to visit Micah and other influencers who blog, as their success can be replicated.

Have you tried what Micah has? If so, what were you wanting to show up in the search results as? Or if you didn’t do what he did to rank for what you wanted, what did you do?

Note: Thank you to Lisa Sabin-Wilson for the photo.