Brand purity for blogging is really important for bloggers to pay attention to. From the inception of a blog and onward to years to come, people remember blogs that stand out, especially ones that are well rounded in memorable content, interaction with its readers, and design.
Blogs that have become memorable and trustworthy are ones that have successfully mastered brand purity. Brand purity is where your blog without a doubt speaks about you and what you are trying to tell, sell, or connect with others about. If your readers are confused about what your site is about, then you are not getting your message to them correctly.
Other than your content, your design also can say a lot about you. If you are a blogger on a host that requires them to plaster their brand on your site, you are diluting that brand purity. While your readers have gotten your message, they may associate your site with the host, or brand that you are with.
Maybe you are hosting on a network in order to get traffic? Maybe you have a host that is free?
The problem is, if you want to monetize your site, sometimes these hosts will not allow you to. That, and you are adding backlinks and authority toward their business. In a way, you just became free content for them to capitalize on. That sucks to know, right?
So, how can you maintain your brand purity?
Invest in your blog. Hosting really is not that expensive. Whether it is shared or managed hosting for WordPress users, you really need to put a little into your blog before expecting to make any money later. That is what business is all about.
Make sure your visitors are clear about who you are? Make an about page. Also, put a brief description on the front of your site or put it in your site’s description or slogan to clue people into what they might expect of your website.
Make sure your visitors are clear about what you want from them? If you are trying to sell them something, don’t be shy about it. While obviously you do not want to spam people, you definitely need to be transparent about your site’s intentions.
Do not allow other sites even sponsors to over shadow your brand. Keep your brand where people are not confused.
You might not think as your blog as a business, but if you are monetizing it, even with simple cost per click ads, you are running a business.
What other ways can you maintain your brand purity for your blog?
Benjamin Kerensa says
Brand Purity is definitely the way to go.
Nice post!!! Catchy topics, worth full content, uniqueness with other blogs will definitely maintain your brand purity.
Thanx for reminding me about the brand purity. Transparency is necessary to present between a blogger and readers.
Brand Purity is definately the way to go but another essential thing that one must also make sure that the brand retains its identity even if you have monetised your blog….there should not be any sponsor who might be endorsing the same thing which is endorsed by you and this should be avoided…
Hi Nile,brand pure blog is a blog which is trustworthy and memorable and the tips for making such a blog is really nice.
Thanks for sharing it……….
this is nice and effective post . I have learned lots things and gotten much interest about the blogging.
I’ve never heard the term brand purity until now. Very helpful! Thanks for sharing.
James Ruppert says
As always, great points Nile. I think what we forget is to make our blogs as credible as possible. Number one mistake is to think that after 5 or 10 posts you are going to earn some money. It doesn’t work that way (sad fact). Blogging should be done with the heart and should be loved passionately (my exaggeration strikes again. LOL.)
john abe says
Good post ! nice to hearing the word term brand purity
Glori Surban says
Sounds tips! About hosting though, I think unless you are truly serious about monetizing, you can use a free host (like me..LOL)
But owning a dot com is definitely a must.
yes, Posting unique content and adding and updating content n a daily basis is important, and yes about investing, you really need to have a .com these days to rank in the first page in google !
Making A Brand For Youself Is Super Important in blogging!
John Hicks says
When you refer to brand purity people have to realize that if you are trying to establish your values as a company then the factors you highlight are of paramount importance.
About page is crucial as is a clean design, good logo color balance throughout the design and a clear message of what you or your company are all about.
Amandeep Singh Nagpal says
Making Your Blog as Brand can help you lot especially in terms of money as well as fame . Nice points discussed . 🙂
Howard Walter says
money blogging is a new way of promoting your things in a right sense.
I really like this article you post about brand purity.I particularly like this this idea : Blogs that have become memorable and trustworthy are ones that have successfully mastered brand purity. Brand purity is where your blog without a doubt speaks about you and what you are trying to tell, sell, or connect with others about.
If you don’t mind I would to reference that phrase on my blog and point point it your url.
Let me know.
I do not mind if you want to reference the term brand purity. 🙂
BY sharing unique and quality content is must.we must update our blog regularly.it shows the brand purity of the site.
Rahul Kangjam says
great post indeed…wish to get name mastered brand purity i somedays
These are some excellent point you’re sharing Niles!
It’s funny, that when we’re being sold adding Google adsense to
our sites, these promoters never seem to mention how doing so
make actually harm our brand purity!
In fact, I don’t think they ever mention anything, with regards to
preserving our brand purity!LOL!
It’s great point, that so often simply gets lost in the Internet marketing/blogging shuffle!
Thanks for giving us a much needed reality check!