A lot of people who are into search engine optimization vary on this. Personally I use /%postname%/ and set it up for my own clients. Why? It is easy and contains the keywords necessary for the optimal search. I am not known as an expert, but I have built quite a few sites that have
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Mastering Pretty Permalinks in WordPress
What is pretty permalinks? Well for a brief explanation that is not difficult, it is changing the settings in your WordPress URL structure from yoursite.com/?p=2 , title ‘About’ to yoursite.com/about/ ( /%postname%/ ). To use this ‘pretty’ permalink structure and incorporate both pages and posts, you need to remember your hierarchy structure of your site.
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