I was spurred on, by a conversation on Facebook that wasn’t necessarily shooting down people about splitting hairs over someone claiming to have done social media marketing between 2000-2001. Yes, they were asking the entire group about a guy who said he did social media marketing before even the term was coined.
The answer is yes. They were doing social media marketing. There were forums and groups back in the day that gathered a group of people with similar interests. Social media marketing is designed for marketing online. There’s a long list of communities like Yahoo! Clubs (which became Yahoo! Groups), eGroups (which became Yahoo! Groups), MSN Groups, LiveJournal, blogs, forums, chat rooms, IRC, social bookmarking sites, and more.
I remember someone tried getting me into Amway, through my biggest group, a 50,000 member group in Yahoo! Clubs, when I was a high school senior, in 1999. There were marketing groups and other interest groups that people shared their content for their business. I think a because it wasn’t seen as much, it wasn’t so obvious then. Some people confused it with spam, which was only if it was unrelated or unwanted in the group. However, others did share this content, whether it was by copying and emailing or copying and posting it in another group or forum (before Facebook, and Twitter, and others existed.)
SEO, marketing, blogging, and web design have come quite a way over the years. There are people online, who’ve been in advertising and marketing for top companies, and even top companies related to media (example: television and radio) for decades!!! This term is an adaptation for what they’ve been doing, except with a different vehicle.
It’s all comes down to splitting hairs.
It doesn’t matter that they were marketing online before social media marketing was a a twinkle in someone’s mind. They were still marketing online to groups of people, by sharing content that was focused to gaining customers.
So, to explain social media, it’s marketing, just with a different vehicle. That vehicle, being the Internet.
Ravi Chahar says
Hey Nile,
Even in the earliest time, people used to do the marketing. They share their thoughts and the content via forums.
The term has been recognized later but there are many people who have been doing the same thing for years.
~Ravi
Amar kumar says
Hey Nile,
Social media itself is a catch-all term for sites that may provide radically different social actions. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine. Success with social media and content marketing requires more listening and less talking.
Social media marketing, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising. Eventually, thanks for your wonderful thought.
With best wishes,
Amar kumar
Eyasir Arafat says
Hi Nile,
I experienced SEO and Internet marketing in past few years. Its easy to say SEO is about proper link building, but it is way more than this. I appreciate those who are taking SEO as their marketing way and growing their skills on this field. But when it comes to actual marketing, I think Social media is far better than all of above. By using social media sites a marketer don’t have to wait for a long to growing his community. Results are quick and well targeted anyway. All he needs to find out the right way of promotion to gain his success.
Aiden says
DEAR NILE,
There are some people who dont know about oNline marketing.
Bikramjit Kaur says
Social media marketing refers to the process of gaining traffic or attention through social media sites. Need to establish the objectives and goals that you hope to achieve. Goals should be aligned with your broader marketing strategy so that your social media efforts drive toward your business objectives
Dhaval Parmar says
Social media is the combined platform of several different websites, from Facebook to Pinterest. Businesses with some technology expertise have infiltrated these sites where their name has become a common sight. Other companies, however, have yet to dive into this lucrative pool. It’s time to understand social media and its impact on business. You need it, but it also requires specific management.
Roberto says
When you ‘like’ someone you get to see the posts from that business just like the posts your friend make. This lets the business notify you when they are running contests or sales. We use ours just to connect with our customers over automotive news and our sponsored vehicles. There’s lost of ways people use it, but for us its another platform to get to know our customers. ?
Jonathan Iron says
Now a days social media marketing became a most powerful part of marketing.
yuvika says
Hey
i read your article. According to me i experienced SEO and Internet marketing in past few years. Its easy to say SEO is about proper link building, but it is way more than this. I appreciate those who are taking SEO as their marketing way and growing their skills on this field. by read this article we get to chance to get new and useful information
Jon Vaughn says
Hi Everybody,
I think SEO & SMM both has its own value. I think Social Media is best place to promote because it has very good exposure to huge mass of people.
Adarsh kumar Maheshwari says
Hi nile,
Thanks for sharing your views on sociak medi marketing, Marketing of any business decide their sales. In this era social media is big tool to get more sale.
Dhaval Parmar says
For starters, begin by using YouTube, Reddit, Google+, Facebook, and Twitter to gain a major hold in the digital forefront. Create pages, links, videos, article, etc. to increase your follower list. These followers will eventually multiply by advertising your product through their social circle. In this way, you can cover more countries globally with little time and effort.
Nile Flores says
Note…. some sections in Reddit won’t allow links, so sometimes, depending on the niche, Reddit isn’t a feasible option.
Robert says
Hey Nile,
Even in the earlier days, people used to do marketing. They share their thoughts and the content via social media like facebook, gplus, twitter and forums.
Later the term has been recognised but there are many people who have been doing the same thing for years.
Now a days people just create pages, links, videos, article, etc. to increase their follower list on social media .
I would highly recommend every newbie to start social media marketing soon.
Thanks
Nick says
Being Digital Marketing, I can say there is nothing call social media marketing. It’s just a channel which is part of any marketing strategy. For e.g Before social media, people use to do marketing and were considering TV, Radio, Newspapers or events as a channel of marketing. I don’t think they were using Radio Marketing, TV marketing or Newspaper marketing and so on. I can only say, while forming digital marketing strategy consider Social Media as a Channel of marketing instead of separate marketing strategy.
Dhaval Parmar says
Hi Nile,
I experienced Social media marketing in past few years. Its easy to say SMM is about proper link building, but it is way more than this. I appreciate those who are taking SEO as their marketing way and growing their skills on this field. By using social media sites a marketer don’t have to wait for a long to growing his community. Results are quick and well targeted anyway. All he needs to find out the right way of promotion to gain his success.
Thanks
Wesley says
Hey Nile,
Worth reading and fabulous post. What I think these social media platforms are there to present your content to the audience but at the end it all depends on your content and product quality to get a success with customer base.
Thanks for Sharing Mate!
Eva Smith says
Nice blog post about social media marketing and how we can do it, Nice blog post keep the good work going.
dhaval says
nice blog. very nicely writen. i must say that social media marketing is also good for brand development. there are some differents betwnn google ads and social media ads as well. you just have to be good observer and know your audience.