As much as I joke about saying I have a Facebook addiction, I really don’t. I spend just enough time necessary. Throughout the years, I’ve found since Facebook introduced Facebook groups, I’ve been able to reach people in a way I never thought would produce great results. In this post, I’m going to give you some ideas on how to use Facebook Groups to gain trust and authority in your niche, and for your brand.
If you’re not familiar with Facebook Groups, they are communities on Facebook. They can be searched for by interest, in the Facebook search box, that is located on the top of your Facebook screen.
How To Use Facebook Groups to Gain Trust and Authority
It’s important before going through a couple of the tips, that you don’t put all your eggs in one basket. Technology changes, and your readers have preferred methods in acquiring information, and even after a time, that preferred method can change to something else. You don’t need to spend a lot of time on Facebook, so spend your time wisely where it will be the most effective.
Join active groups that are related to your niche.
If you’re joining every single group, you’re never going to have time for anything else. Also, you will most likely not be able to visit all of those groups in a week, or even a month. Be reasonable, and take on what you can.
An active group means that people are really enjoying the conversations and have a lot of things that you could even be interested in learning. There’s all sorts of groups on Facebook, so if your niche is about WordPress, then join the active groups in WordPress.
Introduce yourself with graciousness, honesty, and make it known that you’re in the group to learn, and network. Be positive.
Some people like to make a grand entrance with the devil-may-care attitude and it just rubs people the wrong way. Don’t be that person. Introduce yourself and stay humble.
When you let people know about what you want out of the group, some may step forward and be able to assist you with your needs. Make you needed help with your website. Or maybe you really need to connect with a few others in your niche to get encouragement or find a mentor.
Also, be yourself. People are really quick to take up a pitch fork if you sound pretty bogus.
Contribute or add value to the community by joining in threads or sharing information that will help.
Participation is a give and take kind of relationship. You get what you put into the group. Contributing doesn’t mean dropping links from your blog. If you are, you’re probably being ignored, or you probably have been banned from a few groups.
Make sure you’re aware of the rules of the group. It’s probably best not to start giving your sales pitch after joining the group. Engage in conversations first and THEN, when the conversation turns in your favor, you can casually mention your service, and let other members know if they have questions, that they can contact you. This is a warm and welcoming way of gaining clientele in the group.
Dropping links in a group is not okay. They are usually ignored. You will want to make sure to write a nice summary that ends with a question. Some people may not respond, but you will find with ending with a prompt to engage with you, that some people will visit your website. Just make sure if you’re sharing links from your blog, that you’re not oversharing, and you’re within the rules of the group. Further note, don’t drop links when you first join a group.
Some groups have weekly threads where you can share your most recent blog post, your Facebook fan page, your Twitter handle, and even other social handles. Participate in those by reciprocating blog comments (if they commented on your blog post), and follows.
While you want to stand out, you also need to try to go with the flow of the community.
I admit, even sometimes I’m a little rebel, but when it comes to communities, you are joining to fit in, not piss everyone off. Get a hang of the group for a couple weeks. Participate in some fun threads, and build a friendly relationship with the other members.
Try not to be too confrontational when there is a debate. It’s okay to have an opinion, but it’s not okay to bully or aggravate others. Arguing does happen, but you’ll find that staying civil will earn you quite a bit of brownie points when you least expect it.
When you’re around, even once or twice a week, you’re seen by the other members. They see that you’re interested. Be
Completely fill out your Facebook profile.
Not having an avatar, having some weird name, and a lack of information can deter people from trusting you. Fill out your Facebook profile.
Make sure that you’re as transparent as you’re comfortable with. If you’re not comfortable with certain personal information, then it doesn’t need to be displayed to the public.
When filling out your bio, don’t be too promotional. It can turn people off really quick because it doesn’t add much depth to you.
Do use the Facebook profile features to add your website’s link, and other social handles.
Gaining trust and authority in your niche through a Facebook group will take time. You may feel like you don’t know where you fit in a group because you’re encountering so many other people who may or may not be as welcoming to you. However, with being genuine, helpful, and adding value to that Facebook group, you should be able to gain some traction.
Are you on Facebook? Are you a member of a Facebook group? Have they helped you.