As much as I joke about saying I have a Facebook addiction, I really don’t. I spend just enough time necessary. Throughout the years, I’ve found since Facebook introduced Facebook groups, I’ve been able to reach people in a way I never thought would produce great results. In this post, I’m going to give you some ideas on how to use Facebook Groups to gain trust and authority in your niche, and for your brand.
If you’re not familiar with Facebook Groups, they are communities on Facebook. They can be searched for by interest, in the Facebook search box, that is located on the top of your Facebook screen.
How To Use Facebook Groups to Gain Trust and Authority
It’s important before going through a couple of the tips, that you don’t put all your eggs in one basket. Technology changes, and your readers have preferred methods in acquiring information, and even after a time, that preferred method can change to something else. You don’t need to spend a lot of time on Facebook, so spend your time wisely where it will be the most effective.
Join active groups that are related to your niche.
If you’re joining every single group, you’re never going to have time for anything else. Also, you will most likely not be able to visit all of those groups in a week, or even a month. Be reasonable, and take on what you can.
An active group means that people are really enjoying the conversations and have a lot of things that you could even be interested in learning. There’s all sorts of groups on Facebook, so if your niche is about WordPress, then join the active groups in WordPress.
Introduce yourself with graciousness, honesty, and make it known that you’re in the group to learn, and network. Be positive.
Some people like to make a grand entrance with the devil-may-care attitude and it just rubs people the wrong way. Don’t be that person. Introduce yourself and stay humble.
When you let people know about what you want out of the group, some may step forward and be able to assist you with your needs. Make you needed help with your website. Or maybe you really need to connect with a few others in your niche to get encouragement or find a mentor.
Also, be yourself. People are really quick to take up a pitch fork if you sound pretty bogus.
Contribute or add value to the community by joining in threads or sharing information that will help.
Participation is a give and take kind of relationship. You get what you put into the group. Contributing doesn’t mean dropping links from your blog. If you are, you’re probably being ignored, or you probably have been banned from a few groups.
Make sure you’re aware of the rules of the group. It’s probably best not to start giving your sales pitch after joining the group. Engage in conversations first and THEN, when the conversation turns in your favor, you can casually mention your service, and let other members know if they have questions, that they can contact you. This is a warm and welcoming way of gaining clientele in the group.
Dropping links in a group is not okay. They are usually ignored. You will want to make sure to write a nice summary that ends with a question. Some people may not respond, but you will find with ending with a prompt to engage with you, that some people will visit your website. Just make sure if you’re sharing links from your blog, that you’re not oversharing, and you’re within the rules of the group. Further note, don’t drop links when you first join a group.
Some groups have weekly threads where you can share your most recent blog post, your Facebook fan page, your Twitter handle, and even other social handles. Participate in those by reciprocating blog comments (if they commented on your blog post), and follows.
While you want to stand out, you also need to try to go with the flow of the community.
I admit, even sometimes I’m a little rebel, but when it comes to communities, you are joining to fit in, not piss everyone off. Get a hang of the group for a couple weeks. Participate in some fun threads, and build a friendly relationship with the other members.
Try not to be too confrontational when there is a debate. It’s okay to have an opinion, but it’s not okay to bully or aggravate others. Arguing does happen, but you’ll find that staying civil will earn you quite a bit of brownie points when you least expect it.
Be active.
When you’re around, even once or twice a week, you’re seen by the other members. They see that you’re interested. Be
Completely fill out your Facebook profile.
Not having an avatar, having some weird name, and a lack of information can deter people from trusting you. Fill out your Facebook profile.
Make sure that you’re as transparent as you’re comfortable with. If you’re not comfortable with certain personal information, then it doesn’t need to be displayed to the public.
When filling out your bio, don’t be too promotional. It can turn people off really quick because it doesn’t add much depth to you.
Do use the Facebook profile features to add your website’s link, and other social handles.
Gaining trust and authority in your niche through a Facebook group will take time. You may feel like you don’t know where you fit in a group because you’re encountering so many other people who may or may not be as welcoming to you. However, with being genuine, helpful, and adding value to that Facebook group, you should be able to gain some traction.
Are you on Facebook? Are you a member of a Facebook group? Have they helped you.
Hey Nile,
Most businesses these days have at least a handful of people who work offsite, and some have team members all over the world. Starting a Facebook Group for your team is an easy and effective way to keep everybody organized and on the same page.
In the business world, people have gotten used to being answered by machines and put on hold by low-rung employees. Nothing impresses a customer more than hands-on, direct communication from someone of authority, and of course, getting the problem fixed. Eventually, thanks for sharing your experience with us.
With best wishes,
Amar kumar
Hi NILE,
i have site related Facebook group. If i am linking it in my top navigation is it any problem for google user experience rules ?
Very informative article though. Gain trust is everything to stay long in any business. Facebook can help millions of people to set up the small scale to large scale business. Your last 2 points, Be Active and Fill Out the Profile, I consider them the prior responsibility. If you would gain trust and authority, you need to be active on social media with your trustworthy profile. Thanks so such a nice article Nile.
Great article Nile, but the thing about facebook groups is that they eventually get spammed. I feel instead pages are a better way to reach your targeted audience.
That’s why you should have active moderators. Spam happens, but can be controlled to an extent.
Awesome Nile, Facebook group is one of the best source of my blogs traffic. I also provide interesting and useful post to members and by-default they liked and share.
But Nile can you tell me how to reach my post to every group members ?? Actually there are 10k member in my niche. When i post my article only 100-120 people react on.
Thanks.
Hi Nile,
Very Informative post on using Facebook groups to gain trust and authority, I personally opine more audit & vigilance on the spamming subscribers can do the business.
This is spot on, Nile.
Treat Facebook groups like any other quality medium, and certainly show the same respect you’d like people to show on your own blog. This means remaining cordial, always helpful, and dropping the occasional link only when it’s warranted.
It’s good to think of a group as your own home, as a means of providing the best possible value and obtaining the best possible results.
Elvis
Thank you Nile,
I’s new for me, very cool way to gain more trust and authority to website. Facebook is the most effective social media. Thank for sharing this incredible content. Keep it up
I have been thinking of opening a FaceBook group but still felt a little skeptic. Your tips are invaluable to a total beginner like me! Thanks so much for all the great info.
I am very grateful for this enlightening article. I am new to this issue, but for me it elucidated several questions. Congratulations on your knowledge on the subject. Thank you very much.
Great tips and so much good information
Groups is another great way to gain trust, cause trust is so important to stay long in any business but I find pages is more better way then groups.
Anyway thanks for sharing your point of view.
This is SO useful. Thanks a lot for the post. The main factor which i found intersting in this post is:
1.Informative
2.Easy reading
Starting a Facebook Group for your team is an easy and effective way to keep everybody organized and on the same page.
Your last 2 points, Be Active and Fill Out the Profile, I consider them the prior responsibility.
Thanks a lot for giving such a informative post like this. Waiting for another amazing post like this!!
Hey Nile,
I’m Sure that this article will guide me through the path of creating a well framed community of users for the niche I follow.
However, one of the greatest concern that I have seen in most of the Facebook groups are spams.. It’s painful when a subject out of topic is discussed..or someone showcase their service/product rather than building the best possible relationship with the community members.
Thanks.
Nice blog post about how to use facebook groups to increase our likes and gain trust on our page. Nice blog post keep the good work going.
Nice blog post about using facebook group to gain trust and authority. Nice blog post keep the good work going.
Nice blog post about how we can join group and how we can increase our post reach and followings. Nice blog post keep the good work going.