I put together a simple graphic with a saying I am passionate about. I have noticed bloggers jumping into having their blog hosted under a larger network that plasters their brand on top of every blog within their community. This does not help the blogger at all in building a business or even their brand.
The graphic below says: Don’t let another brand hijack your brand because you are cheap. Invest in your business.
nick catricala says
Hey Nile, how in the world you know how too do so much stuff??? Every time I come to your blog… I am stunned on the new things you ad… I guess some day I will get it…
All the best 🙂
carol says
I agree in your graphic.All gives in your own business.Thanks for posting it.
Anton Koekemoer says
Yes – The first golden rule of any Business: Protect your investments. And in my professional opinion when it comes to branding your business end exposing it online it’s one of the biggest and best investments one can make. Be unique – take initiative. People are looking for something unique – something that can set you apart from your competitors.
Anuj says
Yes.. You are saying right because it is necessary to protect our investment… It can be done by only writing quality content on our blog.
Sarah Smith says
For me its a constant struggle to not think because i am small that what i do doesn’t matter, I have to make more of an effort to protect my brand! thanks for the info!
Nathan Gurley says
Hi Nile. When I first started thinking about blogging, I used a well known free service and then used an inexpensive service that allowed you to drag and drop widgets and other apps.
While it was convenient and user friendly, I began wanting to do things that I could not because I did not have control – they did. Plus, they have their brand all over the place. If you wanted it off, you had to pay much more.
My opinion is that it is best to get your own hosting account and learn WordPress. It’s getting easier and easier!
NathanG
Patricia Gozlan says
Thanks Nile for this reminder;)
I know I have spent a lot on my site and branding and still can improve , what I am always doing is protect the unique features of my brand, what I do and how I do it.
Thanks again it is refreshing to know that after all the money that was invested was worth it!
franallison says
In this rapidly changing corporate world, the ability to effectively promote your name and product or service will always a one constant that determines your business’ success and longevity. At Rocket Tier, it is our passion and goal to help your company not only enter the mobile app market, but to revolutionize the way you appeal to your customers. By letting us develop a custom iPhone or Android mobile phone application for your business, you can give your customers access to information in the palm of their hand.
Melanie Reed says
Protecting your brand when you are in a business is a very important thing for that is what makes your business stand out from the rest. Thanks for sharing this awesome information.
Rick Lelchuk says
Nile,
Isn’t it the one thing we treasure the most in life? Control? We tend to forget what we’re fighting for, the investment in time and brain power is the cost, recognition the reward. Giving any of that real estate away because someone else gets to post their ad or banner above us is just plain silly.
Thank you for an excellent point of view.
RICK
matt says
So Nile are you saying that when someone wants to blog it is better not to use free hosted domains?
Holly says
Plain and simple… Invest your stuff!! Brand yourself and then market that so no one else out there is like you!! Well at least not in a big way!!
Gary Young China Sourcing says
Nile,
That is some great advice! I completely agree with investing in your own brand. Doing a little bit now can go a long way! Thanks for posting and bringing this to our attention.
ioana moise says
Nile
This is good advice! I totally agree with the investment in your own brand. Doing a little now can go a long way! Thanks for posting and drawing our attention to this problem..
Beverly Knox says
Nile I think it’s good when you can bundle a lot of different techniques or tools together in one place. The more you can offer the more someone will remember your name which is a part of branding you name.
Jupiter Jim says
Nile,
I know what you are saying and it is obvious to me what “network” you are talking about. It’s been a long slow build to build my brand “Jupiter Jim’s Marketing Team” but it’s my brand. It’s not anybody else’s and it’s not affiliated with anyone else’s brand. No one has any say over how I build, create or promote my brand. I don’t need to be influenced by any other network and I don’t owe them anything. If I want to work with you, I can and that’s cool! It’s my brand and I do what I want with it.
Take Care,
Jupiter Jim
Kostas says
Hi Nile, short phrase with a lot of meaning branding is the one of the most important parts on any business and blogging is not an exception to that, thanks for sharing…
Melodie Kantner says
I think I know which brand you are talking about and I totally agree. There are so many reasons to invest in yourself and build YOUR OWN brand rather than someone else’s.
Jack says
It is hard to stop people copying brand though.
My company had and still does have a problem with copycats.
Adil says
its really a good information. I needed it. thanx a ton for the writer of this post.
Chris says
Great post. Branding is so important for any business. Investing in branding your business, coming up with unique logos, taglines, etc. is very important. Great post.
Jeremy says
People are always try to steal what they like. It is impossible to control all the websites that steal your graphics.
Anonymous says
That is some great advice! I completely agree with investing in your own brand. Doing a little bit now can go a long way! Thanks for posting and bringing this to our attention.
abdul wahab says
While it was convenient and user friendly, I began wanting to do things that I could not because I did not have control – they did. Plus, they have their brand all over the place. If you wanted it off, you had to pay much more.
Thiar Thea says
hmmm … I do not quite follow your point about brand investment. What do you mean the content focus of our blog? if that meant, well I agree.
My problem is still difficult to focus on one issue in my blog. I always write down anything that comes to my mind.
Maybe that’s why my blog stilll has no brand 😉
Moore says
Having a cheap brand doesn’t mean you are cheap and you let other people grab it. You have your own rights and it doesn’t matter if it is cheap or not. THAT IS YOUR RIGHT. Thanks for the huge fonts, Nile. That is so true about what you wrote up there.
Ben says
Gotta speculate to accumulate!
Marcus Scott says
Hey Nile just joining and nice to meet you hun! Short sweet and straight to the point…. I’ve learned something already “smile”
Robert Koenig says
That’s good advice! Never let anyone else control your brand or public image!
salini says
Totally agree with your graphics Nile.It all makes perfect sense.You have thrown a very informative and useful thread to think and apply.
Mariella Lombardi says
Thank you Nile for pointing out this very important aspect of branding. I have seen it happen many times before to other brands and it is quite frustrating.
Derek Maak says
Hi Nile,
I think this is absolutely true. You definitely want to brand yourself and not someone else. However, I also think some people may not have the finances at first so in those cases you have to start somewhere and work your way up. Most of us have probably had a free blog at one time or another.
Deb says
This is very true and usually very hard for people to understand. they need to treat their sites as if it were a brand. you need a brand image
Jorge says
Is true an image is the first impression and we need to get better corporate design and we attratc many customers, obviously all the marketing strategy take place here, very nice tips for best websites
Rashmi Sinha says
Invest as much as you can, by doing smart work and the tool you should be using should be the smartest one. you post is great, but networking field is just awesome. it will definitely help one in branding.
Uche says
Not overdoing it is important, less is more, as they say.