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You are here: Home » Social Media » Dear Small Business Owners: Start Using Facebook Pages Instead of Profiles

Dear Small Business Owners: Start Using Facebook Pages Instead of Profiles

By Nile Flores 5 Comments


Dear Small Business Owners:

If you’re using a Facebook Profile, instead of a Page, for your small business, don’t be surprised to one day find that profile deleted – whether tomorrow or next year. It’s against Facebook Terms of Service to run a profile as a business. You must use the Facebook pages.

You might not think that’s fair, but you’re using someone else’s platform, and for free. Expecting Facebook to be completely free, is very foolhardy. Facebook has the right at any time, for no reason at all, to remove you, or anything you have from their social network website. Sucks to hear that, right?

That being said…

While the reach isn’t that great with Facebook pages, there are ways to get around that, and sometimes without paying to play. Additionally, pages have the tools to represent your business better. You can get people to buy tickets, RSVP for events, and buy your merchandise. Facebook even has a content calendar planner, where you can schedule your posts, and even automate some of your social handle for your business.

Last of all, the Facebook insights tools, allows you great details on how many people are liking and following you, where they are from, your page’s growth, what content is performing the best, and more. Profiles don’t have any of those tools. You are stuck posting as is and have no analytics, which are vital for any business to see how you’re growing.

Once you’ve gotten your Facebook business page up and running, it’s completely okay to share your business page’s posts to your profile wall. I also recommend looking for local area groups to post in, that encourages small businesses to share specials and even events.

If you’ve got employees in your small business, add them as an editor role to your business page, so they can help post too, without having all the keys to your Facebook page. You wouldn’t want them in an administrator role, as they could easily remove other admins, alter content, or delete the page. Just make sure to establish rules on what’s allowed, and what’s not allowed if you are adding more users.

If you’ve been relying on a Facebook profile for your business, rather than a page, unfortunately there’ no way to merge a profile into a page. There used to be, but Facebook only does that for pages. I’m not sure why, but until you’ve rebuilt the business page, you can simply post to the profile to go like and follow the new page instead. It’s tedious, but once you’ve moved things, the profile can be removed, and you’re not risking anything anymore.

So, stop using Facebook profiles for your business.

Kind Regards,
Nile


Filed Under: Social Media Tagged With: facebook, facebook business page, facebook pages, facebook profile, facebook terms of service, marketing tip

About Nile Flores

Nile is a 43-year old female from the greater St. Louis (Southern Illinois side) area. Nile is a mother of 1 son. She is also a web designer and developer, a graphic designer, and a public speaker, who exclusively designs and develops using WordPress. She also blogs at GoDaddy's Blog, Verpex Hosting's blog and her very personal sites, Pixelled and Nail Polish Happy.




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Comments

  1. Rosy Chouhan says

    June 20, 2022 at 12:28 am

    This article is very informative to all of small business owners, I truly appreciate for your efforts which you have written in this blog.

    Thank you for sharing your creative ideas about Facebook marketing strategies.

    Reply
    • Adam says

      June 25, 2022 at 1:30 am

      Agreed. I’ve been reading since the early 2010s. Lots of good advice here.

      I get that businesses tried to take advantage of the differences between pages and profiles but facebook is one day going to wipe those out if only as a demonstration of the platform’s authenticity.

      Reply
  2. Emily Vinson says

    July 14, 2022 at 1:50 am

    I agreed with your thoughts on this topic. Thanks for sharing your awesome words on Facebook Terms & Services.

    Reply
  3. jeff richard says

    September 26, 2022 at 11:05 am

    Your article very insightful yes making a facebook strategy is must for small business owner to gain customer’s trust and if you have quality products then it will take you the next level

    Reply

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    June 15, 2022 at 7:53 am

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