Yes, I did say ‘pitchman’, but really- you are a salesman of your blog even if you are not selling anything for cash. You are trying to connect and influencing people whether outside or inside your expertise. Like Billy Mays was, he was confident in his products and with his loud voice and knack for selling. He was successful in pitching his products. He made his products memorable and many people, even myself can say that when I see OxiClean or Awesome Auger, Billy Mays comes to mind. His power to demonstrate that his product was effective, influenced me to buy it.
Your blog is your product. Every word flows from your thoughts. As I remember Liz Strauss said that bloggers should write in their own way and not as if it were for a newspaper. People cannot discover your wonderful nuances when it is black and white. Make your blog you, and sell it.
I will say this- as a graphic and web designer, there are many tutorials out there. Many are similar, but each are different in how they are presented. Usually it is presented in the way that the tutorial writers knows and so as the reader, you have to figure it out. Some tutorial authors may phrase their material in a way that is difficult to follow. Others might be easy to figure out. However, this same principal can be applied to blogging.
How do you pitch your blog? What tools do you use?