Mashable published Why Social Media Isn’t for Everyone, which tells how some people might not want to turn to using social media marketing strategies.
HOGWASH! I am actually giggling about the word, but it is as close I can get to what I wanted to say… so please do not ask. I am trying to be nice. 😉
The problem with Mashable’s paper thin article tells me that without doing research, they lost out…whether on their own business or for a company. A successful social media strategist will learn about their product and find ways to make sure all the questions are answered.
It is kind of like the asking for directions. It is rude to point the way, but polite to show the way. Pointing the way is simple and just shows how careless you are. Showing the way means you are taking the extra time and care to make sure someone gets from point A to point B successfully. In the case of social media, point A is your start, and point B is where you want to be with your business’s success online.
I will say this – it does take some work. Social networks were for people to connect with other people and even businesses. If you are unfamiliar with your product, do a little research. Become passionate about your business. Be open-minded to opportunities to learn how to enhance your business, whether free or if you have to invest some money and time.
Lastly, have courage to go online and put your presence forward with pride. If it is an employee, an outside marketing specialist, or a freelancer that is posting your company’s information, blog posts, and such, make sure that they are on the same page. Make sure they are open minded, and very resourceful. If they cannot cover all the bases when doing their work, how can your business flourish online.
While some businesses might fear any negative backlash from people to post on their social network streams, they can also provide support. Businesses are operated by humans, so mistakes DO happen along the way. It takes guts to step up and correct mistakes, while also gaining respect.
Do you agree with this? If so, do you have any insight to add? If not, what type of companies, and why?
I am definitely nodding in agreement with this post. I do a lot of work for an SEO company, and one big focus is on the power of social networking. We're very big on it, but more importantly we're very big on continually communicating with our clients so that we use social networking in a way that takes advantage of every opportunity while still connecting with actual people.
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Thank you. I never expect people to agree, but when it happens, I guess I am saying something that makes sense. I have done most of my work on my network and for a few clients who needed help. I find that in my local area, people find me, call me, and I end up giving them advice.
I might have to start organizing group paid sessions…lol. But that is okay. That means people are wanting to learn what I have, and what you and other successful social media, SEO, and web developers/designers have learned. Of course, you and I go farther back on the Internet than others do, so it is easier to pick up new things to share.
Hello again Nile! I buzzed another one of your posts. Your "Why Social Media Could Be For Everyone" fit in well with a commentary of mine about Facebook's widespread nature.
Facebook: The Leaky Faucet of Time
http://www.lookingformylife.com/home/2010/2/17/fa…
Looking For My Life
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