I’ve written before about what a media kit is, and touched on a few things that it includes, however, I still get a lot of people who want what you should include in your media kit. I’ll be answering that in this post.
What Should You Include In Your Media Kit?
Your media kit shouldn’t have to be too much information. It needs to have just enough information so the advertiser can make a quick and easy decision on whether you’ll be a good fit for their company.
1. Short description of your blog. You need to let brands and advertisers know what your website is in a short description. This should be a similar short description you’d use to briefly describe what you do when you go to a conference or networking event, or meet clients or other bloggers.
For example, I’d introduce myself as: Blondish.net is run by Nile Flores, who is dedicated to building WordPress websites that convert into a return on investment. Her blog teaches website owners about blogging, WordPress, Social Media, SEO, and Web Design.
See, it’s simple, and to the point.
2. Your logo and a few pleasing graphics. Your media kit isn’t suppose to be long, but it will have some text. Breaking it up with some images helps. Putting a little effort into your media kit gives it a bit of a polished and professional look.
3. Google Analytics information. You will want to include page views per month, unique visitors per month, some demographics about your audience (gender, country, language, age range.)
Don’t add your Clicky or WordPress.com stats. Most brands want your Google Analytics stats because they trust it more.
4. Social media handles and their follower/ fan counts. Don’t include every single social network you’re a part of. List the major ones that you get get engagement, as well as website traffic one. The top 3 to 5 social networks should do fine.
5. Email List subscriber count. If your blog doesn’t have an email newsletter, you should have an email newsletter. This will help you retain some of your website visitors, and allow you to introduce to them new things or products.
An RSS feed alone won’t cut it. Your RSS feed subscriber count use to be an enticing to advertisers back in the early blog days, but it’s your email newsletter subscriber numbers that brands and advertisers are more interested in.
Aside from the subscriber count, make sure to list how often you reach out via newsletter, and the newsletter link for subscribing. This allows them to be able to easily subscribe and see how you operate your list before making a decision to work with you.
6. Options for the brand or sponsor to work with you. You will want to put together a few packages for the brand to choose from, as well as any a la cart type options.
7. Testimonials or sharing brief portfolio of past brands you’ve worked with.
8. Contact information. Always have a way for brands and advertisers to contact you. If you sent them a media kit, they may not know if you work alone, or have a team of people, so having a clear method of contact is really important.
They will want to contact you to ask any further questions, and some brands may like your offered packages, but they will want to tweak things, so be prepared to negotiate a little.
Hey Nile,
Willing to read your wonderful post,
Yes, i agree with you media kit has its own value in online marketing, it must include enough information so that advertiser can make easy decision about us whether we fit for their company or not. Best Google Analytic information should be required for better result, for this we need to include page views per month, demographics about our audience etc.
Very important thing you have shared with this post like we should to include only that social networking site which are major in nature, in most of website we can observe they add almost all of the social networking sites and finally they didn’t work for better result which they expected for.
Eventually, thanks for sharing your worthy post.
With best regards,
Amar kumar
I was actually captured with the piece of resources you have got here. big thumbs up for making such wonderful blog spot. I like and recommend it very much.
Hi Nile,
You have explained a very useful post for me and others too. This is much needed information what you shared in your media kit.
Regards
Rama Krishna
If i can offer a strategic perspective on this, one reason is that some designers and studios are specifically not looking to work with clients for whom price is first priority. working on brand development is an investment, not a product. for some of us, a discovery meeting determines all the components that will go into a client project, based on the client’s specific needs, so a price list can sometimes give clients the wrong expectations if they think they need a web site, but you determine that to reach their goals, they need web site plus marketing strategy.
Hi Travis! I think you didn’t read this right. This is for website owners, particularly bloggers, trying to monetize their website, and need to put a media kit together for a pitch for brands and advertisers.
Hi Nile,
it’s a great post really. Social media kit is an important things now, since it’ll help you a lot.
Thanks for sharing
Nile , You are absolutely correct . Media kit must be precise and to the point .
Hello,
This is good for social media kit and having better idea to increase process.