Web design might seem simple for some folks, but it takes strategy, especially if you’re developing a website that needs to convert visitors to buyers or subscribers. When people go to your site, they need to know why is matters that they should be on your site. It takes a perfect balance of web design, development, and strategy.
If you can’t answer that, then you’ve failed. You can tweak your search engine optimization strategy and you won’t be able to come to a solution until you’ve:
- Answer why people should visit your site.
- Include a clear path of conversion elements toward your product, service, or whatever you want people to do while they’re on your website.
This is directed to both the client and the web designer. You can be a big shot in your niche, but for anyone that hasn’t heard of you, they won’t care on where you’ve been featured or how many awards you have. They want to know what you can do for them.
For example, while I have a lot of awards and have spoken at a lot of WordCamps and conferences, no one cares. You’d think I’d be hurt about that, but believe me, after learning how to strategically design and develop WordPress powered sites, I swallowed this pill not just for myself, but for my clients. People come to my site because I’m their t help them rock their websites out like rockstars. It doesn’t even matter to me if they hire me as long as they are reading my blog, learning, and applying that knowledge to their site.
For the website site, you really have to cater to your audience and feel them out. And for the designer or developer, they also need to know your niche. They need to know your background. The designer also needs to know exactly what the website is trying to do… like get someone to buy a product or service, or maybe even subscribe to the site’s newsletter.
No more excuses!
Just building a website without any thought to the visitor is a sign of a novice designer or developer. In this day and age of technology, there are no excuses as learning each niche is as easy as taking a 10 minutes to do a thorough search. You can even look up information to compare sites and how they match up to the goals that the website owner desires.
The biggest problem that designers and their clients have is coming to a solution that not just looks great, but also converts. The client isn’t there to spend money on just anything. It has to make them money or produce some type of return on investment.
As a designer and developer, are you paying attention on what works and what doesn’t work when it comes to website conversion? Are you listening to your client?
As a client, are you having problems getting people to subscribe or buy from you? Have you been able to properly answer why visitors should care about why they are surfing your website?
hi nile ,
Great post nile and thanks for sharing. Yes i agree with you that most of the time developers are trying to convince you with their design and not listening your ideas. I hope that my developer will read this post and try to listen me.
As a designer its sometimes hard to get this point across to customers.
Recently I had a customer who wanted his logo to take up half the page – he couldn’t understand why I was trying to talk him out of it.
Customers pay their money though so if they don’t listen to your advice there isn’t much you can do.
Great post I was looking for these types of tips . Very useful. Keep posting this type of stuff
Hi Nile
Thanks to share the great article what is the strategy web design and development for your client .
It’s a very important part to start the every work to plan strategy…
Thanks.
yes its very important to make strategy for webdesign and development because clients can pay you more than expected for your hard and good work.and good work is always done with strategy not by randomness.thanks for sharing awesome blog.
This article is outstanding. Thank you for sharing great tips with us. I am visiting this blog on a daily basis and I am finding extremely helpful article each time. Keep working on this and thank you once again.
Hi,
Its an awesome concept.
Cheers!!
Good post Nile and thanku so much for posting this post becous this post is more helping me.
Hi,
nile i found your article very nice ,i think some developer trying to convience their customer and they not follow your ideas……..
Hah! good posts.. you tips give some little information to me.but i need to know more webdesigns and how to get good webdesign materials.
Great post I was looking for these types of tips . Very useful. Keep posting this type of great article
Hi Nile,
Well said , a website needs to be designed for the needs of your customers. How can you solve a problem is a good place to start. Well done with all the great info in your own site.
Kind Regards
Rosemary
Well if your website has not been designed for its customers, then your website is a failure. I have seen some of the web designers design the website for their satisfaction which is always a horrible idea.
It should be creative and user friendly, not just only creative.
Thanks
Hi Nile,
Your article is very nice,me provide my all developer to follow your process
thanks for sharing
First time visiting your blog. And i am not disappointed at all 🙂 . Get to know some nice tips about web design strategy. Thanx
hiii
weell
i think some developer trying to convience their customer and they not follow your ideas good work and tips.
You’ve shared some extremely helpful tips Nile!
Although I must that sadly, most web designers and or WordPress installation experts do not posses the same level of knowledge and or skills as you when it comes to creating a site that actually converts!
Sure they technically know how to build and or install the WordPress platform alright, but they do not understand, proven conversion methods for the most part!
Some have even suggested that simply by installing a WordPress site, this will some how magically boost your search engine rankings and cause your visitors to take the actions you desire.
Yea right! Great post and thanks for sharing your proven expertise in this area!
Hey,
Great post Nile, I agree that some of the developers wants convince the customers with their design and don’t understand what they want to say. So first of all we have give answers to the customers and visitors. Why they should visit to our site? What types of services we provide them? Only design can’t do anything whenever we can’t solve the problem of our customers.
Have a good day!