The Death of Uninformed Shopping

I love polls, but not every poll taken is going to exactly reflect the whole of a target audience. Every opinion has its nook and cranny to observe. TechCrunch wrote on The Death Of The Impulse Shopper saying that more shoppers are prepared when shopping these days due to technology allowing the consumer to find out information quickly from tools like smartphones and in general, the Internet.

The problem is impulse shopping is different from informed shopping. This is where you still are aware of a products information, but make a last minute choice to actually purchase it. For example, my son loves Pac Man and even though it is not his birthday yet, I saw an offbrand Pac Man snuggie. I have seen it online, but never planned to get it at first. It was not based on price or the product’s general information. When I was in the store, on impulse, I snatched it up from the shelf and paid for it.

My son’s surprise and happiness was the fuel for getting the item on impulse, not the Internet.

I think the best way to title such a post is to “The Death of Uninformed Shopping.” The Internet has been an awesome wealth of information for consumers. You can really get just about anything online, including groceries and medication delivered to your door.

However, the products are inserted by real people, just like the real people that price and stock the shelves or racks at any type of store. If I want a Pepsi right this second, I will go get one, not consult the information and price on a smartphone or on my computer.

TechCrunch, please be a little more conscientious of how you title your articles.