Stop Buying Questionable and Cold Email Lists

If you’re buying email lists that you’re not sure that you’ll get any real clicks, sales, or engagement, stop buying them. Cold lists don’t do anything but make you waste your time. Sure, you may get a few clicks, but they probably bounced quickly off of your landing page or website.

Stop Buying Questionable Email Lists

I’ve been running into people that are buying such lists out of desperation. On top of that, they aren’t building their blog or engaging on social media. They aren’t even networking.

How can you get clients if you don’t rub elbows with them? Email lists can do that, if you bring in the right people – the ones actually interested in what you are offering.

Sure, you need to grow a list, but that list has to be truly interested in what you have to say and offer. That’s why blogging and social media have become easier modes of communication to attract people to subscribing to your email lists.

Sure, building a list takes longer than spending money, but the list you build from your blog and social media handles are actually a lot warmer and more apt to click and engage. It’s the same deal as buying followers… it just gives you a bunch of empty people (and usually fake.)

So, those empty people aren’t coming back to your website, they aren’t contacting or engaging with you, and they’re not buying from you. So… essentially, you’ve wasted your money and your time. Might as well call it expensive practice. That’s the reality check you’ll face, or have faced.

If you have bought before, stop it. If you’re considering on buying a cold email list, don’t do it. It’s as simple as that.

Instead look within your website and social media handles to see how you can better reach people.

Are you creating unique and quality content that people are interested in? Are you using keyword research to find out what people surfing the Internet are looking for? Are you making it obvious that you’re building a list? Are you making your newsletter interesting enough for people to be enticed to subscribe? Are you actively sending out newsletters to your lists? Are those newsletters driving traffic back to your website? These are all questions you need to be able to answer. If it’s no, then you have homework to do.

Have you ever bought a cold email list? Share your story and what lesson you learned below in the comments.