Social Media 101: Your Business Cannot Rely On Only Social Networking

I was talking to a local business owner about social networking and websites. In fact it was my son’s karate instructor who has been in business for many years and has a very good reputation in his field. He has trained with the best too! His name is Lyle Huff and he manages the 5 Rings Mixed Martial Arts dojo in Centralia, Illinois.

We got to talking about businesses who believe that just having a social network handle alone would not cut it. He said and I paraphrase “Whoever thinks that is crazy.”

I laughed because even though it was funny… it was TRUE!

I love to meet new people, especially business owners and this was a true joy to hear from someone who has been doing business for a while, passionate about what they do, and have made an honest reputation.

It is hard and takes work to build a dojo, especially in small towns. In fact, any business can be difficult. However, bringing it online gives a face to the business and the surrounding community. However, having just a Facebook account alone or even a Twitter account will not cut it! A blog is also a tool. You should have a website. You should also connect at forums and communities relevant to your field.

Only using a social network is like “cutting off your nose despite your face.” You have the opportunity to tell people about your business, why not find out how? There are so many people online, including myself that give free advice on how to do this.

Is social media that intimidating to some? It is just another form of marketing.

You do not have to have loads of money to do these things. However, you do need to invest your time and some money. A well rounded presence online will increase your chances of being heard and possibly be the person that others will want to know, even do business with.

Have you heard people talk about it this? Or have you talked to anyone who has a business and has not made that next step?