Optimizing your site is definitely a necessity, but overdoing it will hurt your site. All this talk on SEO dying is hogwash. If it were, then there would be no search engines. SEO is not dying.
The issue that some people are hurt over is the fact that they actually have to write great content AND engage with others out on the social networks. Come on, this should have been a no brainer a long time ago. If you have gone shopping, been a business owner of a store, or actually have worked in the retail or service industry, it takes engagement.
It works the same online. People could care less about who you are unless you show them that you care about what they want to know. This still applies even in the case that you are a blogger who makes money off of advertising, sponsored reviews, and such. You still have to connect with others, and share your articles on the social networks as well as others. Its a give and take relationship… I know, such a cliché, but it is true.
You want people to trust you, right? You want to build an authority in your niche? You want to make money, right? (At least for those reading this and are building a business with their site.)
Then you know what you need to do – get social! It is a necessary investment.
Thanks so much for this post. You’ve shared so much insight and information that is greatly appreciated. I agree with your views for related to seo is not dying.
Again great sharing Nile…!
Optimization of site is necessity but overdoing it will definitely hurt your site. I think Specially extra back links. Completely agree , establish good relationship with readers and share engaging content.
I try to share all my articles on social networks, with good results indeed, but it takes a lot of time. I would prefer to use this time for writing more articles, but I guess this is the way things go nowadays. On the other hand, I’m not afraid of being penalized by Google for over-optimization, as I think that only the users of black techniques will be affected by the update.
First and foremost, I like the content of your Article. SEO will never die and will always become useful on increasing your Page Rank. Google Panda 2.2 needs quality link building that are more focused in contents had been implemented.
Thus, you need to properly manage your SEO techniques in order to stay updated with the latest trends.
633% growth in leads from search engines in phenomenal and absolute proof that content marketing is the way forward!
Hi Nile, thanks for words of encouragement.
Great post Nile! I think you hit on some great points here. Thank you for sharing some needed information.
Great Tips! I’ll def keep this in mind for next time, and you’re on point with all your SEO tips!
What a refreshing post. So much misinformation floating around about Google’s next algorithm update it’s ridiculous. I have to admit, I am a little nervous about it, but i’ve been analyzing my competitors a bit and my social media and site content is light years beyond theirs. So I hope I make it through unscathed. 😀
Well the web is the number one central for roomers and misinformation. 😉
But as long as you stay on the right side, and don’t do any shady seo you’ll be just fine. 😀
A little optimization of the title, description and url can’t hurt at all. As long as you don’t overdo it with keyword density and stuff, you’ll be fine…!
Thanks for bringing some sanity to this issue Niles – it’s crazy how people get whenever faced with change. Reminds me of the line in that old fairy tale “the sky is falling, the sky is falling!”
It’s so true people go to the extremes of spectrums so often. They over optimize and use no real content and then when it doesn’t work they say that SEO is dying. Or they don’t use any social networking or SEO and say that they can’t get any of their information out to the people.
Hi, thank you very much for the post!
I think SEO will live as long as we need search engine. May be next 10 year, google is not the most popular search engine (like Yahoo did last century), but another search engine will show up, and we still need SEO for that.
In short term, I read that Google is going to punish websites that doing SEO too much. So I think white hat SEO is always better than black hat SEO.
Absolutely right. SEO is a thing which can produce your website to end users through search engine. For this we have to do various SEO activities in proper way otherwise there is a chance to get penalize from google if we do it in improper way and it creates a bad impression to end users.
I dont think SEO will ever die to be honest its something that will always be around on the web although search engines will change, we all know google brings a lot of traffic to sites but look at sites like twitter, people do actually use twitter as a search engine these days too. I think building a brand is important once your site is getting the search traffic your happy with then you need to start looking into and thinking about building a brand with your site
For this we have to do various SEO activities in proper way otherwise there is a chance to get penalize from google if we do it in improper way and it creates a bad impression to end users.
Thanks for keeping me updated with SEO. You hear so much out there about it; you have been theoretical and right on target regarding the reality and future of SEO.
Hi Nile,
yes seo is the need. but overdoing seo hurts. and optimization is the big deal at this time………….
Another great post. At the end of the day it is all about balance.
You truly are hitting the hammer on the middle of the nail head, wow, this is truly an inspirational message, i am heading over to social networks and get social.
Thanks alot for this post.
This is great, i didn’t believe it when it was all over the cyber word that seo is dying.
Ni Nile, I guess I’m naive enough to believe that connecting with people was a given. Someone above said they share their articles on social media and that it takes a lot of time. I’m curious about what they mean. It takes a little time to share a blog, but not a whole log . . .
Nile,
It doesn’t make sense that SEO will disappear. But I do prefer valuable comments by real people. And I find web sites that are too SEO conscious to be less appealing and real sites with real people with something valuable to say.
Dr. Erica
Completely agree, Niles! I think there will always be a need for SEO to help the search engines best understand your content, but good content should always perform better than junk content with SEO.
Writing good content is good SEO.
Cheers!
–Sean
Thanks fot htis great post, SEO isn´t dead and is really important for the websites.
Nile,
Although SEO may change is spots I have to agree with you that it’s not going away. It’s our job to know what works and what doesn’t.
When you come to rely on one’s comments and posts, you’re building trust as an authority, then business grows around you. I think the biggest challenge is having more and more people find you.
Traffic, traffic, traffic. It’s a numbers game, has always been, will always be.
Appreciate you,
RICK
Optimization is very necessity however by overdoing it you may actually do some harm to the site. I totally agree , establishing a good relationship with readers and creating valuable and engaging content is very important for any site.
Sure glad SEO is not on it’s deathbead. I just learning more about it and would hate to see it die. Thanks for giving the great explanation.
Good thought provoking point, Nile.
For what it is worth, consistent new content is required for good ranking. Social networks provide good backlilnks, another essential, plus traffic.
I can vouch for genuine comments. They really help your standing with Google.
I for one hope that Google can stamp out the link farms that come up on many searches and leave those of us with real content alone. I saw one of my keywords lose ranking, and adding a keyword optimized article and syndicating it, did the trick.
I would suggest that legitimate SEO with good content still works and will continue to.
There are plenty of good sites where you can start learning about SEO. I recommend forums such as SEO Chat and the Warrior Forum. The WF covers lots of aspects of SEO, along with many other subjects related to internet marketing. You can participate in discussions and read archived threads with enormous amounts of helpful tips, and it’s all free.
Hi,Nile
It is a very useful article for SEO. Optimizing your site is definitely a necessity what the any extra link can hurt your site.
Hello Nile, as you said, there’s going to be a lot more emphasis put on being “social” than there ever was before. Google is taking notice of people being social, instead of just looking at “on page seo” and backlinks from high PR sites.
Regards from Julieanne
Really great point you discuss with us for seo work and its tools. your point are very helpful for improving my blog rank. thank you so much for sharing this wonderful post.
Hi Nile,
I agree that SEO is not dying and I think that social networks are a part of SEO strategy. How important is SEO for the business?
I agree that SEO is not dying however the big search engines are definitely trying to dilute its effect. Given that they generate all of their revenue from advertising it is not surprising.
Creating great content and sharing on the social networks definitely seems to be the way to go at the moment.
Great post Nile!
Google had been so strict lately. Their new algorithm is filtering out those websites which are overly optimized. The difficult part is we don’t even know if we are optimizing it too much.
SEO is still alive and kicking, its just that we bloggers should know whether we are doing things right or not.
Looking forward to more blog posts from you!
I don’t know why people would say that SEO is dying. Google’s algorithm is a great way to screen those websites that are not really providing good content over the net. I’m still using SEO techniques on my site and I believe SEO is still alive and it will NEVER die.
Just my thoughts!
Talking and building relationship in the community requires a lot of patience and time. With the so many people doing SEO it is a bit difficult to gain the trust and remove the doubt of people in Social network sites. However, building relationship and trust is both self-fulfilling as well as rewarding to our business.
I agree with you. Quality content should be there and it should not be over optimized.
SEO Is not dying this is much needed thing for every website. Most of the website owners are showing lot of interest to do SEO for their website. Thanks for sharing this information.
Nile….THANK YOU for saying this. I keep telling people to write for readers but make sure your work is optimized well for the search engines. Every time there is a search engine update, people freak out, but the good writers NEVER have anything to worry about.
I’m so glad you write this!
You are right on the money. Too many people are completely ignoring the first word of “social media”. It’s just a term. The fact that social media is SOCIAL is oft lost on many a blogger. Too many people see blogging and online work as a quick fix and a way to make money without effort. People are not fools, if your online site is not engaging and interesting, we will move on. I agree with you completely.
It is interesting that people still neglect the social aspect of the online world. Those people that think things like “SEO is dying” do not fully understand the scope and interconnection of the online community. It is absolutely essential to engage the people in this vast community. How would any endevour be successful in the real world without interaction? The same is true online.
You are right I wants to suggest that in seo terms any webmaster should follow legal ways to optimize his website properly
Nile, You are so right seo is not dying, it is evolving. You have to write great content, share it on social networks, and engage with other bloggers content to really build your community and grow your business. Thanks for the great reminder.
You are spot on here Niles… SEO is not dying. It might be changing (as always) but it is not dyning. Period and hogwash
True that. I was even thinking how this is actually better in the long run. People should prioritize creating and delivering quality content and I would love to see people who are actually working hard on this get the ranking they deserve.
Hi Nile:
I totally agree with you that SEO is not dying. Sadly, many people have taken the “social” out of “social media.”
Kevin
There are many SEO companies and advisers that are selling books, seminars, and other education programs. They often use techniques to try to raise the Google ranking of a website without providing better content on their site. Google doesn’t like this – when somebody searches for a topic, they want their search engine to return the website with the best content, not a website that uses tricks that make it seem more important than it really is.
No seo is not dying, but your site/blog is if you don’t do it.! 😉
One of the things that can make or break your social media profile, is whether you are a giver or a taker.
By this I mean do you share others posts and sites or do you only share your own…
If you share others posts and sites, you will get the same thing back ten fold.
What a rumor! It’s usual that many people want to underestimate SEO for some bad reasons. But, through that, SEO still alive and kicking. How can we live if we have no engine to optimize our sites. I think its kinda difficult.
If anything the changes in the standards for websites and what Google is holding webmasters to enables SEO firms and individual professionals to charge more money and appear to the public at large as more legitimate. Spammy tactics and automated work is dying. Next will be poor quality outsourcing. Look out for Facebook to get in on the search engine business as well as Twitter. This will further their work. It is just growing and changing, not dying. Who knows, search engines may no longer be the power for a source of traffic, social media might end up being it. The term SEO may change completely.
SEO is not dying, it’s growing up and evolving. Just like it has been for the past 15 years. Just another bump in the road.
Pretty nice little blog you’ve got here! I followed you from a website talking about WP trackbacks. 🙂
Thanks
Josh McCoy
I agree. SEO is not dying but it certainly has evolved over the past few years. It makes sense of course since the search engines are having to react to the attempts of some to gain traction by using methods that are not entirely kosher.
I think it has always been about connecting with our customers or in my case, with my readers.
I think so many people miss this in social media. My passion is to help those people (business owners) who do not use social media to be social and force a little bit of my passion onto them.
SEO is evolving and needs the help now of our blog readers through +1’s, comments and more. That’s where I need to concentrate now.
that is true,
seo is not die easily but if will over optimaze it will go nowhere,
as example,spammer is easily got caught by sandbox
I have been reading so many posts about SEO been dead. I am personally just going to continue trying to write good quality content and add the SEO after the content and will continue to do this. Im told Panda is looking more for fresh content more than anything else.
Thanks for the post.
I absolutely agree that SEO is not dying. Is it changing? Yes. Has it always been changing? Yes. Will it continue to change? Yes.
People don’t like change, but a lot of the people that don’t like it are probably the ones who are doing the things like spamming, putting out crap content, and all the other stuff that forces search engines to change how they evaluate and rank sites.
Don’t be afraid to show who you are. Get out there and engage.
Thanks For Sharing This Amazing Post !! 🙂
SEO is here to stay…forever….however it is bound to change and evolve over time as different search engines change their algorithms.
This is sound advice. So many people simply wait for their site to take off, preferring to let others spread word of their work. Social networking for a website is the same as it is for a building based shop; get yourself known!
First of all you have to add powerful content on your website so that your visitor does not feel boring and they visit again your site.Its ensure your traffic.
Just remember one thing, Google is always against the marketeer. How is it possible that a site with very few backlinks, no blog, no forum can rank higher than a site with 1000’s of relevant backlinks. If anybody knew surely they could promise a client a high ranking site……….The truth is nobody knows or has it just come saturated with the same old article submissions, social bookmarking, social network sites, off page optimisation, on page optimisation maybe it time to look at a different prospective……………
After I read about the new update google unveiled, I mean google penguin… I am not so sure what you say is 100% guaranteed…
Time will show us..
That’s for sure.
There are too many speculations coming out about SEO is dying yet there is no Proof about it……
A while ago, I read a post that’s complaining about a news papers company who keep is publishing that blogging is dying also but has no proof also…….
Some body’s / some one is up to something for sure…..
Thank you for sharing this post Neli
I think SEO never dies! More years of experience, more new technologies growing everyday plus improving search tactic from Google are all part of this big cash pool~
It’s been such a pain trying to get my new site up and running. Unfortunately i started a new site shortly after penguin and it’s been really hard to get going with all the new seo changes. problem is no one really knows exactly what is working and what isnt now a days.
love your blog. keep it up. thanks
SEO will never die, actually these last updates made it better than ever, too many shitty content sites which invested huge amounts of money on backlinks were ranking great..
SEO is definitely still relevant, but it seems to me getting social is much easier for bloggers than any where else. After all, your blog IS your personalty, your voice.
Any tips for those of us with online stores that are far harder to promote socially without seeming like spammers?
when we talk about over-optimization there should be a number of links on daily basis?. Can you explain it that how many links we should build in a day and from which sources?. I am a little bit confuse about this over-optimization term.
You really should not be worrying about building links daily. Those who are, are submitting or paying for services that will eventually not benefit them.
SEO is not dying it will not die in the recent future only thing is some updations in the algorithms of search engine.Thanks alot for the nice post.
SEO is not dying it will not die in the recent future only thing is some updations in the algorithms of search engine.Thanks alot for the nice post.
SEO is not dying most of the website owners are showing lot of interest to do SEO for their website. Through SEO they are promoting their website easily on internet so that they are getting more traffic to their website. Over optimization is always hurt your website rankings so don’t optimize your website overly.
SEO still alive… Bloggers need that to keep alive too.. keep blogging, Thank u very much for your post
indeed, seo not going to die …
I like the content of your Article.That is very informative and useful that is greatly appreciated.thank you so much for sharing this wonderful post.
Hmmm nice point to be noted. i like your ideas and thanks for sharing this well written with fresh ideas post. keep continue your posts.
Very interesting article. Of course SEO is still alive and it is just growing and growing all the time.
Fantastic post and best blog! I happen to be a daily visitor to your blog (somewhat more like addict 😛 ) of this blog. Just wanted to say I appreciate your blogs and am looking forward for more to come!
Definitely SEO is not dying and will not die. Infect black hat or spamming methods of SEO are dying and near in future will finish because after back to back update of google algorithms black-hat techniques are near to complete destroy. You are absolutely right that every website need SEO because without SEO nobody can get good traffic as well as business from traffic. There is more need to make a comprehensive and effective strategy for SEO campaign.
Well your’e right SEO isn’t dying! well said my friend.
SEO is dying for spammers. Other than that, it is very much still alive.
Thanx Nile, you helped me a lot with this post. Greetings…
Many people are confused, SEO may be changing, but it is not going away. Good post, Nile.
Thanks Nile! I hope not it’s dying..been an seo strategist for a few months now and I’ve invested too much time in it. Would hate to seek a new job and see everything go to waste.
You are right seo is not dying and it never dying.Because seo will get more traffic to your website or blog.Many people are using black hat seo for getting traffic. Of-course it will brings traffic but is is minimum time only, When google panda identify it is black hat seo at the time your website in black list.
Its True that SEO is not going to Die now. In end of the 2011 and start of 2012 when Google updates its searching strategies. Every webmaster decided that Now SEO is going to die.
Every Person know this reason why webmaster think this. I no need to waste your time
Many people think SEO is dying because they are still using old shortcuts that work a long time ago and not real SEO strategies
Great post Nile! I think you hit on some great points here. Thank you for sharing some needed information. I appreciate your blogs and am looking forward for more to come!
Thanks for the article! I agree seo is not dying and will NEVER die.
its true we can publish our content through social media but this process is time consuming to get the page rank and site traffic. SEO has all the tools and techniques which helps in increasing the page rank of any site but it also true that using much techniques of SEO leads spamming which will be a -ve impact for our site. the proper use of seo will keep it alive always.
This is an awesome, simple, much-desired article explaining about what penguin and panda did and what actions SEOs and site owners should take to adapt. There are tons of articles about what happened, but few about how to overcome it. Tremendous value has been added to me, and your
site has earned itself as one of my daily resources as I continue building our sites. Thanks!!
I have been trying to form good links in different ways but nothing worked out for me. I know you are an Expert in SEO. I have one question on what are the disadvantages I will face if I enable dofollow comments on my blog?
Nice Information
Well, if you let everyone be dofollow, it sets your site off balance in SEO. You need a good balance of both nofollow and dofollow.
Seo will never die it will just evolve as we have to to keep up with what is working at a specific time. And working out what won’t hurt us later on. Lee
Very useful article Nile, thanks for sharing this with us.
hello nile
i think there is a chance to get penalize from google if we do it in improper way and it creates a bad impression to end users.thats why
regards
sakshi