I have seen the most illogical keywords that people come up with, and mainly because they are trying to put in everything they can think of that hopefully ranks their site higher in the search engines. This is pure folly to do as it is over-optimizing. Another thing is actually search engine optimizing with keywords that people will actually search for, rather than just putting a bunch of garbage.
In the case of targeting local SEO, it becomes apparent that “Deck Coating Irvine, California” may help, but unfortunately, using it exactly like that in your page or blog post title, and within your article to humans is just illogical. Even if a person were to put in their title “Deck Coating in Irvine, California”, you would still do pretty good in the search, especially if you are going out there and promoting it on Facebook, Twitter, and Youtube. Of course, you can put in your meta and your tags the “deck coating irvine california” and that might help too.
However, it is important to sound logical to your readers and to even potential readers stumbling upon your article in the search engines. They may believe your command of the English language is sub par.
If you really are carefully optimizing your site, regardless whether it is for a business, a blog site, or both, you have to think like a human and not the search engine when optimizing. Most people have used a search engine at some point to find something out there. This is not like in the 1980s when you might be putting in a command for DOS and get an error syntax for putting the wrong words in.
In the case you are not sure on what you should be optimizing for, but have a clue who your competition is, look at their site and seek out their Alexa rank, just as a quick look. On their Alexa rank page, there is a section for keywords people look for and land on their site. Optimize with articles that would compete with theirs, and yet sound logical to your readers.
How have you been optimizing your website?
Ann Kimmy says
So true Nile. When we see a "post" that is meant to solely generate revenue, it is so obvious and turns off the "human" reader. People read for specific reasons. Sure, if you have a self help website, and want to promote magnetic bracelets, you might do well to have a blurb at the bottom of the post inviting people to click a link for more info rather than stuffing it all into a post post about whatever.
My recent post Trigger for a Transformation
seo social media says
Optimizing your page with appropriate keywords or search phrases is really necessary as thiscan either help or destroy your search engine results standing.
My recent post Importance of Social Media
SEO Blogspot says
I think relevancy keyword can improve visibility blog post on SERP, if content have valuable for visitor then blog will optimized naturally on search engine.
Howard Walter says
Relevancy of keywords are the most important task of any websites, its a main activity that SEO can perform before keyword density.
Frank Thomas says
Relevancy of keywords are the most important task of any websites, its a main activity that SEO can perform before keyword density.
Frank Thomas says
keyword analysis is the most essential part of SEO, because when it finish after we have to work on keyword density part.
ascentive says
Truer words have never been spoken 😉 Appropriately and successfully optimizing site content is definitely not an easy concept to grasp, but it's one that can make you or break you (if you do it in a way like you mention above). It's important that posts appeal to human readers and that they don't sound like advertising campaigns. It's important that you appeal to your readers in a more subtle way.
Jana says
Guilty as charged! It's really tough some times to get in the perfect middle ground where you've got readable content but you still want to rank on the SEs. My method is to make more use of h3/h4/bold tags as this allows me to emphasize certain words without repeating them all over the page.
flyersales says
Google is really making a strong push to relevant content; so I agree with your post on keyword selection. With the farmer update they are showing that they will lower the value of worthless content online.