McDonalds (and by the way, someone tell McDonalds, that users get a 500 Internal Server Error for visiting McDonalds.com, but can see the site perfectly fine at www.mcdonalds.com – as of February 1, 2010) was founded in 1948(see McDonald’s History.) Since then, McDonalds has expanded from one restaurant to a franchise that is around the world. Literally McDonalds is one of the most recognizable brands. Even children know McDonalds by just seeing the golden arches for their signs. How to I know. My own son right before he was 2 years old, he knew exactly where I was going and would get really excited about it.
How did they do this? Well, it certainly was not a one man army through the years who worked on marketing McDonalds. Word of mouth, television advertising, radio advertising, gimics, and more. McDonalds pulled out all the tricks. Today, they can be seen on banner advertisements across the Internet. And of course, they have their own fun-filled and fact-filled website.
McDonald’s has pulled marketing of new products out into the Internet world, and even attracting more people to buy their meals during their October Monopoly month and play Monopoly online. Some other marketing plans to drive in more customers were Beanie Babies, Collector Cups from various popular movies like Star Trek, Barbie, Free Wifi at restaurants, and much more. The have even given back to the community through the Ronald McDonald House and much more.
They have different social network handles, and have even a McDonalds team of tweeps for their Twitter handle.
Of course, in these times compared to their early days, McDonalds has the money and then some to work out any marketing strategy. However, what can the regular person do?
Well, here is what:
1. Establish and brand yourself in a clear way that people will recognize and remember.
2. Be open-minded and willing to invest in new things to expand your business. (Be hungry for new information.)
3. Have courage to employ new marketing tactics that will boost your company’s reputation.
4. Be open and honest.
5. Be active and encourage conversation with your clients and colleagues. Do not be afraid to ask them for advice or suggestions on how to improve.
What other things can we learn from McDonald’s growth and their harnessing of social media in being a successful business and brand?
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