Forgetting to like or share your posts, well, that’s one of the hugest issues I see people do. I’m not sure if you’ve been watching the Field of Dreams movie too much, but “if you build it, the will come,” isn’t exactly true in the online world today. People are busy. If you never like and share your posts, they are only going to see your website if they search for you.
And this is just putting your marketing strategy on hope. I’ve come to love Chris Lema’s quote “Hope is NOT a strategy.” You really can’t just publish a post, rely on optimizing it, and just hope someone will share it, or hope someone will stumble on it through Google or some other search engine.
To like and share your posts, it probably seems either really tedious, or for some of you, you feel like you’re spamming people. Well, unless your content is crap, and/or you’re sharing in the wrong places, your blog posts aren’t spam.
Like and Share your Posts – It’s Free
People make social media marketing tougher than it really is. For the beginner blogger, learning where to share, and how to share is important.
For example, knowing your niche and how you can properly use hashtags or keywords are extremely important. There are people who really look for specific topics on most social networks like Facebeook, Twitter, and Google+.
Aside from linking and sharing your own posts, you should be linking and sharing other people’s posts in your niche. This builds your trust and authority amongst others, by saying “because so and so, who is trusted in this niche says so, I agree with them, and recommend you to check out what they’re saying.”
The rule of thumbs has been that you should be at least sharing 80 percent content made by others, and then 20 percent that is your own. This balance allows you to be less seen as a spammer, and for your content to be more welcomed by your followers.
You certainly could invest in advertisements for your website, but the cheapest method of advertising is to like and share your posts. Wait… cheap… I mean free. 😉
Like AND Share My Posts?
Yes! Like and share your posts. In Facebook, when you like and share your posts, the like bumps your posts into your Facebook stream.
Of course, some of your closest friends may like and share whatever blog post you only shared, however, everyone, especially if the post is set to a public status, it has more potential to being seen by more people.
Again:
Don’t Forget to Like and Share Your Posts
Are you liking and sharing your posts? If not, why?
Nile, nothing but straight forward clarity being given here!
My, what a great way to start back after my lovely long vacation. You have made it clear even to myself. I find it is worth knowing and learning which articles go where. There are some who share their perceptions with every location in social media. Big mistake and leads others to stay away from you site.
It is about quality sharing worth giving to those connected to you. Think of it as you being a reference for someone to get a job. You are always protective and make sure to know who you will vouch for? It is the same perception when sharing your articles or another. Learn which locations fit the message being shared. Trail and error. You will get better.
Respectfully,
Bill
Nile, you never stop amazing me with usable content. Right on time with me getting back in the swing of things. Love it and appreciate you!
Yet isn’t ‘liking’ your own post or Tweet or Instagram picture sort of taboo?
No. It’s not. Why would you NOT like your stuff? It’s like saying… okay, the post is there, and I don’t endorse myself.
Because if I don’t like it myself perhaps I should not be posting it?
Exactly. lol
I agree with all your points here and I always like my own posting on social media. It seems like that when I don’t like one of my posts, that post gets less attention from my social media friends so I think liking your own post is the first step to getting more likes.
Also liked your post, thanks!
Hey Nile,
I don’t know how or why but I got the same mentality as Troy is that is why I am reluctant to like my post. I do share them but when it comes to the “like” button, there something in me that constantly says “if you like it, then it’s like your begging your friends and others to like it also”. Not that I am high and mighty with it but I guess its much appreciative to see that others are liking my post because they generally like it rather forcefully liking it because I did. But oh well, you do have some strong points regarding the usefulness of the “like” button. So this means that I may need to start to like my work a little more than before. Thanks for this informative post. Cheers!
The issue is that people do feel that it is spammy, but often… they are wrong. If you are actually sharing other content 80% of the time, and then your own at 20% of the time, you’ll be fine.
Think of it this way – You stand behind your work, so why wouldn’t you like it? 😉
Hello Nile.
Great tips here on liking and sharing posts. When I first started out, I always “liked” my own business Facebook posts, but then I questioned whether I should be doing it, so I stopped. But, you know, in the online world, the more “traffic” something gets probably the better, right?
Also, I really like your suggestion of liking and sharing other people’s posts in your niche. I have done this to a certain degree, but could probably do more. Leaving comments on other bloggers’ posts that you respect is probably a great way to build up some trust and reciprocity as well.
As always, thanks for the great tips!
Karen
this is the easiest and simplest way , sharing and liking our own posts doesn’t cost anything , and plus it gives good result .
Love all the tips you’ve listed. Very helpful. Thank you!
I think liking your own post don’t carry big value instead it will make the others think that your article isn’t as good for the others to like. You should spend more time in finding people interested to read your work and like it.
Unfortunately you missed the Facebook part and the point. You can still find more people to engage and like your stuff. Re-read the info about Facebook.
Try it with a post. There is a difference. I may have to post a separate article specifically on this.
That’s great advice Nile!
And it’s great situation to continually practice the 80/20 rule.
And I couldn’t agree more, if you rely only being found by the
major search engines, it will probably be an extremely long wait,
for organic traffic!
Great advice, thanks!