Blogging 101: Advertising

For those who are seeking a lot of traffic, whether because of selling a product or just to push your content, advertising might come to mind. These days there are text links, full page advertisements, a various assortment of banners. Of course, there are many programs out there too that offer to help webmasters advertise as well as publish ads on their site.

A few sites that do this:
Adbrite
BuySellAds
Google Adsense
Yahoo! Publisher Network
Text Link Ads
Project Wonderful

Of course there are more and you are welcome to mention any when leaving a comment.

The problem is choosing the best place for your advertisements. If you choose the wrong place, you may not get the exposure you need and overall – waste your money. Here are a few tips:

1. While it may be ideal to choose the site with the most traffic listed, it may not attract who you would like to be seeing your site/ product. You want your ads to be seen by the people you are focusing on – your target audience.

2. Make sure your ads are above the fold – or seen in most browsers, at least 800x 600 resolution, so no one has to scroll. People are not always willing to pay for their ad to be placed at the bottom of the site, nor will people look at those first as they will be focusing on the content of your page.

3. It is important to make sure your ads are effective. If you are vague in what you say on your banner, even a small micro banner ( 88×31 pixels) then you might not even attract anyone.

These are just a few tips. Rather than list more, I would love to hear more from you. 🙂 So, what other tips can you suggest?